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Image for European Retail Research: 2010 Volume 24 Issue II
Preview with VLeBooks

European Retail Research: 2010 Volume 24 Issue II (2011.)

Morschett, Dirk(Edited by), Rudolph, Thomas(Edited by), Schnedlitz, Peter(Edited by), Schramm-Klein, Hanna(Edited by), Swoboda, Bernhard(Edited by)
Part of the European Retail Research series
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

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Product Details
Gabler Verlag
3834961477 / 9783834961471
eBook (Adobe Pdf)
658.81
09/11/2010
German
193 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KJMV7 Sales & marketing management, KJS Sales & marketing
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