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Image for Identity-Based Brand Management

Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401900
£35.99
RRP £39.99 Save 10%
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Image for The Role of Origin of Fame in Influencer Branding

The Role of Origin of Fame in Influencer Branding : A Comparative Analysis of German and Russian Consumers

series Innovatives Markenmanagement
Paperback / softback 23 Aug 2019
Publisher Springer Gabler
ISBN: 9783658275426
Dewey: 658.18
£35.99
RRP £44.99
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Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401887
Dewey: 658.827
£26.92
RRP £33.65
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Image for Successful Product Management

Successful Product Management : Tool Box for Professional Product Management and Product Marketing

Hardback 8 Feb 2023
Publisher Springer Gabler
ISBN: 9783658382759
Dewey: 658.8
£51.99
RRP £64.99
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing

Paperback / softback 8 Feb 2024
Publisher Springer Gabler
ISBN: 9783658382780
Dewey: 658.8
£39.99
RRP £49.99
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Image for Perceived Brand Localness

Perceived Brand Localness : An Empirical Study of the German Fashion Market

series Business Analytics
Paperback / softback 3 Dec 2019
Publisher Springer Gabler
ISBN: 9783658287665
£35.99
RRP £44.99
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Image for Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Ebook 5 May 2015
Publisher Springer Gabler
ISBN: 9783658096816
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Image for Handlungsraum Media Management

Handlungsraum Media Management : Fallstudien und Analysen fur Wirtschaft, Design und Technik

Paperback / softback 28 Jul 2023
Publisher Springer Gabler
ISBN: 9783658415198
£54.99
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Image for Strategische Zusammenarbeit mit Zulieferern: Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

Strategische Zusammenarbeit mit Zulieferern: Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung - 67

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Ebook 26 Jul 2013
Publisher Springer Gabler
ISBN: 9783658021900
Dewey: 658.8
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Image for Kundendialog online und offline

Kundendialog online und offline : Das große 1x1 der Kundenakquisition, Kundenbindung und Kundenruckgewinnung

Multiple-component retail product 2 Dec 2020
Publisher Springer Gabler
ISBN: 9783658301187
£45.89
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Image for Empirische Studien zur Evaluation von Qualitatsinformationen bei der Adoption kontinuierlicher und diskontinuierlicher Innovationen

Empirische Studien zur Evaluation von Qualitatsinformationen bei der Adoption kontinuierlicher und diskontinuierlicher Innovationen

Paperback / softback 11 Mar 2023
Publisher Springer Gabler
ISBN: 9783658408329
£54.99
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Image for Qualitatsmanagement fur Non-Profit-Organisationen

Qualitatsmanagement fur Non-Profit-Organisationen : Grundlagen – Planung – Umsetzung – Kontrolle

Hardback 17 Sep 2021
Publisher Springer Gabler
ISBN: 9783658317188
£59.99
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Image for Erfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil

Erfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil

Ebook 31 Oct 2013
Publisher Springer Gabler
ISBN: 9783658042523
Dewey: 650
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Image for Strategische Zusammenarbeit mit Zulieferern

Strategische Zusammenarbeit mit Zulieferern : Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Paperback / softback 2 Aug 2013
Publisher Springer Gabler
ISBN: 9783658021894
Dewey: 658.8
£50.99
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Image for Luxus als Distinktionsstrategie

Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie

Multiple-component retail product 25 Sep 2018
Publisher Springer Gabler
ISBN: 9783658215682
Dewey: 658.827
£59.99
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Image for Integrativ-Prozessuales Marketing

Integrativ-Prozessuales Marketing : Eine Einfuhrung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

Paperback / softback 21 Sep 2012
Publisher Springer Gabler
ISBN: 9783834944696
Dewey: 658.8
£32.99
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Image for Interaktive Einkaufserlebnisse in Innenstadten

Interaktive Einkaufserlebnisse in Innenstadten : Digitale Dienstleistungen mit der smartmarket²-Plattform

Paperback / softback 2 Mar 2023
Publisher Springer Gabler
ISBN: 9783662658130
£44.99
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Image for Auftrags- und Projektmanagement

Auftrags- und Projektmanagement : Mastering Business Markets

Hardback 26 Apr 2013
Publisher Springer Gabler
ISBN: 9783658013516
Dewey: 650
£46.99
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Image for Die vernetzten Konsument*innen

Die vernetzten Konsument*innen : Grundlagen des Marketing im Zeitalter partizipativer Unternehmensfuhrung

Paperback / softback 15 Dec 2022
Publisher Springer Gabler
ISBN: 9783658393519
£32.99
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Image for Brand Gender als Markenpersonlichkeit

Brand Gender als Markenpersonlichkeit : Wie starke Charaktere große Marken schaffen

Paperback / softback 1 May 2023
Publisher Springer Gabler
ISBN: 9783031331251
£54.99
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Image for Marketing mit Sprachassistenten

Marketing mit Sprachassistenten : So setzen Sie Alexa & Co strategisch erfolgreich ein

Paperback / softback 1 Aug 2023
Publisher Springer Gabler
ISBN: 9783658401955
£44.99
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Nachhaltigkeitsmarketing : Eine fallstudienbasierte Einfuhrung

Multiple-component retail product 16 May 2023
Publisher Springer Gabler
ISBN: 9783658385200
£34.99
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Image for Customer-Dominant Logic

Customer-Dominant Logic : Kundendominantes Management als neue Zielgroße im Relationship Marketing

Hardback 15 Mar 2024
Publisher Springer Gabler
ISBN: 9783658433253
£54.99
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Image for Digitale Transformation im Vertrieb

Digitale Transformation im Vertrieb : So machen Sie aus einem Buzzword gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten

series Edition Sales Excellence
Hardback 15 Jul 2021
Publisher Springer Gabler
ISBN: 9783658336707
£44.99
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Image for Praxishandbuch City- und Stadtmarketing

Praxishandbuch City- und Stadtmarketing

Multiple-component retail product 26 Jan 2018
Publisher Springer Gabler
ISBN: 9783658196417
Dewey: 351
£59.99
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Image for Sales Excellence – Jahrgang 2023

Sales Excellence – Jahrgang 2023 : Magazin fur Vertriebspraxis und Vertriebsmanagement

Hardback 15 Sep 2024
Publisher Springer Gabler
ISBN: 9783658448172
£79.99
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Image for Die 7 Disziplinen im Sales-Management: Eine Anleitung fur nachhaltige Kunden- und Geschaftsentwicklung im Vertrieb

Die 7 Disziplinen im Sales-Management: Eine Anleitung fur nachhaltige Kunden- und Geschaftsentwicklung im Vertrieb

Ebook 18 May 2016
Publisher Springer Gabler
ISBN: 9783658042325
Dewey: 658.81
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Image for Marke und digitale Medien

Marke und digitale Medien : Der Wandel des Markenkonzepts im 21. Jahrhundert

Multiple-component retail product 4 Sep 2020
Publisher Springer Gabler
ISBN: 9783658279073
Dewey: 658.827
£49.99
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Image for Grundlagen des E-Commerce

Grundlagen des E-Commerce : Strategien, Modelle, Instrumente

Multiple-component retail product 18 Oct 2023
Publisher Springer Gabler
ISBN: 9783658413569
£34.99
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Image for Successful Product Management

Successful Product Management : Tool Box for Professional Product Management and Product Marketing

Paperback 8 Feb 2023
Publisher Springer Gabler
ISBN: 9783658382773
Out of Print
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