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Die Unternehmensgrundung im Kulturbereich : Unterstutzende Marketingstrategien unter Berucksichtigung der Neuen Medien

Candidate Experience auf Karriere-Webseiten der deutschen Bundesministerien : Eine Analyse unter Anwendung der CUBE-Formel nach Scholz

Enterprise Marketing Management : Informationslogistik fur das Marketing von morgen

Integration von Kundenaktivitaten in das Blueprinting von Dienstleistungsprozessen

Einfuhrung in das Crowdfunding : Formen, Anwendungsbereiche, Erfolgsfaktoren, rechtlicher Rahmen

Preiskomplexitat von dynamischen Stromtarifen : Auswirkungen auf das Nutzerverhalten

Ressorts im Zeitalter von Medienwandel und Boulevardjournalismus : Themenwahl als Qualitatskriterium

Praxeologie als Grundlage der Betrachtung von Wertentstehung durch Konsum

D2C – Direkte Kundenbeziehungen statt Plattformabhangigkeit : Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen

Experience first – Marken erlebbar machen : Erfolgreich sein in der Experience Economy

Gemeinsames Europaisches Kaufrecht : Rechtliche Aspekte bei grenzuberschreitenden Vertragen zwischen kleinen und mittleren Unternehmen

Success Factors for Future Growth of Car Sharing Services

Gesellschaftliches Engagement im Profifußball : Ein Bewertungsmodell fur die 1. Bundesliga

Warum kaufen Kunden, was sie kaufen : So entsteht Shopper Motivation – Erkenntnisse der Neurowissenschaft fur Marketing und Handel

Sales negotiations in professional service firms : an exploratory study on agenda setting and issue management

Sales negotiations in professional service firms: an exploratory study on agenda setting and issue management

Bessere Strategieentscheidungen in Sales, Marketing & Co. : Datenanalyse, Automatisierung und Visualisierung per Knopfdruck mit Power BI – eine Einfuhrung

Success Factors for Future Growth of Car Sharing Services

Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

Empowering brands with customer integration : classification, benefits and success factors

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