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Fairplay Franchising : Spielregeln fur partnerschaftlichen Erfolg

Gemeinsames Europaisches Kaufrecht : Rechtliche Aspekte bei grenzuberschreitenden Vertragen zwischen kleinen und mittleren Unternehmen

Advances in Advertising Research IX : Power to Consumers

Performance Marketing : Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einfuhrung in Instrumente, Methoden und Technik

Humorvolle Kommunikation bei Serviceversagen : Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler

Interne Kommunikation mit digitalen Medien : Learnings aus der Covid-19-Krise zu Prozess-Steuerung, Mitarbeiterfuhrung und Krisenkommunikation

Ganzheitliche Markenpositionierung : Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix

Technischer Vertrieb : Eine praxisorientierte Einfuhrung in das Business-to-Business-Marketing

Motivationale Determinanten der Wertschopfung durch Customer Engagement : Theoretische Konzeption und Analyse am Beispiel des Automobilhandels

Smartphone Apps im Einzelhandel : Einsatzmoglichkeiten, Praxisbeispiele & Herausforderungen

Der Einfluss des Beschwerdekanals auf das Kundigungsverhalten

Uberzeugen im Business : Wie Sie ein erstes Nein in ein entschiedenes Ja verwandeln – 12 Praxistipps

Preisstrategien und Produktqualitat als Determinanten der Marktdurchdringung : Empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests

Starke Texte der Unternehmenskommunikation : Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media

Wirkstoff Werbetext : Storytelling on- und offline. Fur Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber

Vertrauen. Macht. Wirtschaft. : Sicher fuhren in unsicheren Zeiten

Quick Guide Employer Branding fur Konzerne : Wie Sie Mitarbeiter von sich uberzeugen und langfristig halten

Quick Guide Online-Reputation fur KMU : Wie Sie Ihren guten Ruf im Netz aufbauen und erhalten

Quick Guide Online-Reputation in IPO-Prozessen : Wie Sie Ihren guten Ruf rund um den Borsengang sichern

Marketingubungen : Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining

Direktmarketing mit dem Telefon : Kompaktes Wissen fur den erfolgreichen telefonischen Kundendialog

Rechtliche Herausforderungen nachhaltiger Logistikkonzepte : Am Beispiel der LastMileTram

Consumer Decision Neuroscience : Ausgewahlte Beitrage

Innovatives und digitales Marketing in der Praxis : Insights, Strategien und Impulse fur Unternehmen

Multisensorisches Design von Verkaufsumgebungen : Sehen, Horen, Riechen

Vertriebsprognosen

Vom Verkaufsleiter zum Verkaufscoach : Training on the job – der Schlussel zum Verkaufserfolg

Angebotspreisfindung bei umkampften Auftragen : Ein entscheidungstheoretisches Modell

Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers

Erfolgreicher Anzeigenverkauf in mobilen Medien : Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising

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