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Identitatsbasierte Markenfuhrung : Grundlagen - Strategie - Umsetzung - Controlling

Identity-based brand management : fundamentals, strategy, implementation, controlling

Marketing Weiterdenken: Zukunftspfade Für Eine Marktorientierte Unternehmensführung

Meffert, Burmann, Kirchgeorg, Marketing Lehr- und Arbeitsbuch

Markenmanagement : Identitatsorientierte Markenfuhrung und praktische Umsetzung

Markenmanagement : Identitatsorientierte Markenfuhrung und praktische Umsetzung

Identitatsbasierte Markenfuhrung : Grundlagen - Strategie - Umsetzung - Controlling

Marketing : Grundlagen marktorientierter Unternehmensfuhrung Konzepte – Instrumente – Praxisbeispiele

Identitatsbasierte Luxusmarkenfuhrung : Grundlagen - Strategien - Controlling

Marketing Weiterdenken : Zukunftspfade fur eine marktorientierte Unternehmensfuhrung

Marketing: Grundlagen marktorientierter Unternehmensfuhrung Konzepte - Instrumente - Praxisbeispiele

Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Identity-based brand management : fundamentals - strategy - implementation - controlling

Marketing : Grundlagen marktorientierter Unternehmensfuhrung Konzepte - Instrumente - Praxisbeispiele

Identitï¿½tsbasierte Markenfï¿½hrung : Grundlagen - Strategie -Umsetzung - Controlling

Marketing : Grundlagen marktorientierter Unternehmensfuhrung Konzepte – Instrumente – Praxisbeispiele

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