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Image for Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce

Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 14 May 2022
Publisher Springer Gabler
ISBN: 9783658376611
Dewey: 658.872
£71.99
RRP £89.99 Save 20%
Image for Essays on congruence theory in marketing : special focus on digital products and webstores

Essays on congruence theory in marketing : special focus on digital products and webstores

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 1 Oct 2022
Publisher Springer Gabler
ISBN: 9783658393632
Dewey: 381
£35.99
RRP £44.99 Save 20%
Image for Identity-based brand management : fundamentals, strategy, implementation, controlling

Identity-based brand management : fundamentals, strategy, implementation, controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401887
Dewey: 658.827
£26.92
RRP £33.65 Save 20%
Image for Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 19 Sep 2016
Publisher Springer Gabler
ISBN: 9783658150365
Dewey: 658.8343
£40.49
RRP £44.99 Save 10%
Image for International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization

International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 2 Jul 2022
Publisher Springer Gabler
ISBN: 9783658380496
Dewey: 658.827
£71.99
RRP £89.99 Save 20%
Image for Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 11 Jan 2023
Publisher Springer Gabler
ISBN: 9783658405533
Dewey: 658.812
£59.99
RRP £74.99 Save 20%
Image for International marketing management

International marketing management

Paperback / softback 24 May 2023
Publisher Springer Gabler
ISBN: 9783662667996
Dewey: 658.84
£63.99
RRP £79.99 Save 20%
Image for Multivariate analysis : an application-oriented introduction

Multivariate analysis : an application-oriented introduction

Hardback 29 Jun 2023
Publisher Springer Gabler
ISBN: 9783658404109
Dewey: 519.535
£32.63
RRP £40.79 Save 20%
Image for Description and analysis of factors that generate acceptance of leadership within selling centers

Description and analysis of factors that generate acceptance of leadership within selling centers

Paperback / softback 18 Feb 2024
Publisher Springer Gabler
ISBN: 9783658441432
Dewey: 658.81
£63.99
RRP £79.99 Save 20%
Image for Re-modeling the brand purchase funnel : conceptualization and empirical application

Re-modeling the brand purchase funnel : conceptualization and empirical application

series Innovatives Markenmanagement
Paperback / softback 13 Apr 2017
Publisher Springer Gabler
ISBN: 9783658178215
Dewey: 658.8
£71.99
RRP £79.99 Save 10%
Image for The impact of the digital consumer's emotional intelligence in relation to the moral values promoted in e-business

The impact of the digital consumer's emotional intelligence in relation to the moral values promoted in e-business

series Sustainable Management, Wertschopfung und Effizienz
Paperback / softback 26 Feb 2021
Publisher Springer Gabler
ISBN: 9783658329648
Dewey: 658.872
£35.99
RRP £44.99 Save 20%
Image for Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level

Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level

Paperback / softback 1 Nov 2022
Publisher Springer Gabler
ISBN: 9783658385545
Dewey: 658.802
£43.99
RRP £54.99 Save 20%
Image for Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Ebook 6 Jan 2023
Publisher Springer Gabler
ISBN: 9783658402617
Licence From
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Image for Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Ebook 15 Feb 2013
Publisher Springer Gabler
ISBN: 9783834936332
Dewey: 658.8
Licence From
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Image for Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

series Handel und Internationales Marketing Retailing and International Marketing
Hardback 24 May 2017
Publisher Springer Gabler
ISBN: 9783658182144
Dewey: 658.872
£44.99
Image for Storytelling with data: gaining insights, developing strategy and taking corporate communications to a new level

Storytelling with data: gaining insights, developing strategy and taking corporate communications to a new level

eBook 31 Oct 2022
Publisher Springer Gabler
ISBN: 9783658385552
Dewey: 658.802
Licence From
£54.99
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Image for The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 20 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295387
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Image for Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities : 2

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities : 2

series Handel und Internationales Marketing Retailing and International
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658010966
Dewey: 658.8
Licence From
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Image for Diversification, industry dynamism, and economic performance : the impact of dynamic-related diversification on the multi-business firm

Diversification, industry dynamism, and economic performance : the impact of dynamic-related diversification on the multi-business firm

Paperback / softback 12 Sep 2013
Publisher Springer Gabler
ISBN: 9783658026769
Dewey: 658.16
£44.99
Image for Online channel integration: value creation and customer reactions in online and physical stores

Online channel integration: value creation and customer reactions in online and physical stores

eBook 13 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045739
Dewey: 658.87
Licence From
£44.99
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Image for Innovation acceptance : the case of advanced driver-assistance systems

Innovation acceptance : the case of advanced driver-assistance systems

Paperback / softback 17 Feb 2014
Publisher Springer Gabler
ISBN: 9783658050047
Dewey: 629.28304
£44.99
Image for Innovation acceptance: the case of advanced driver-assistance systems

Innovation acceptance: the case of advanced driver-assistance systems

Ebook 7 Feb 2014
Publisher Springer Gabler
ISBN: 9783658050054
Dewey: 629.28304
Licence From
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Image for Recovery management in business-to-business markets: conceptual dimensions, relational consequences and financial contributions

Recovery management in business-to-business markets: conceptual dimensions, relational consequences and financial contributions

Ebook 14 Apr 2014
Publisher Springer Gabler
ISBN: 9783658056377
Dewey: 658.804
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Image for Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

series Bestmasters
Ebook 30 Jan 2015
Publisher Springer Gabler
ISBN: 9783658088224
Dewey: 658.8
Licence From
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Image for Selected essays on corporate reputation and social media : collection of empirical evidence

Selected essays on corporate reputation and social media : collection of empirical evidence

Paperback / softback 2 Mar 2015
Publisher Springer Gabler
ISBN: 9783658088361
Dewey: 338.473621
£44.99
Image for User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication

User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication

Ebook 3 Apr 2020
Publisher Springer Gabler
ISBN: 9783658299996
Licence From
£44.99
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Image for The Cultural Influence on Mass Customization

The Cultural Influence on Mass Customization

Ebook 11 Aug 2020
Publisher Springer Gabler
ISBN: 9783658310158
Licence From
£44.99
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Image for Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

eBook 13 Jun 2012
Publisher Springer Gabler
ISBN: 9783834940551
Dewey: 658.8343
Licence From
£44.99
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Image for Luxury marketing: a challenge for theory and practice

Luxury marketing: a challenge for theory and practice

eBook 7 Nov 2013
Publisher Springer Gabler
ISBN: 9783834943996
Dewey: 658.8
Licence From
£74.50
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Image for Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Ebook 28 Feb 2009
Publisher Springer Gabler
ISBN: 9783834980533
Licence From
£35.99
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