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Image for Die Verhandlungsmethoden Der Einkäufer: Wie Verkäufer Sie Durchschauen Und Ihnen Souverän Begegnen

Die Verhandlungsmethoden Der Einkäufer: Wie Verkäufer Sie Durchschauen Und Ihnen Souverän Begegnen

Ebook 17 Sep 2018
Publisher Springer Gabler
ISBN: 9783658225483
Dewey: 658.85
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Image for Personal branding: was Menschen zu starken Marken macht

Personal branding: was Menschen zu starken Marken macht

Ebook 3 May 2019
Publisher Springer Gabler
ISBN: 9783658237417
Dewey: 650.1
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Image for Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Ebook 7 Mar 2019
Publisher Springer Gabler
ISBN: 9783658240301
Dewey: 658.4
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Image for Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 27 Nov 2018
Publisher Springer Gabler
ISBN: 9783658245191
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Image for Erfolgreiches produktmanagement: tool-box fur das professionelle produktmanagement und produktmarketing

Erfolgreiches produktmanagement: tool-box fur das professionelle produktmanagement und produktmarketing

Ebook 16 Apr 2019
Publisher Springer Gabler
ISBN: 9783658253660
Dewey: 650
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Image for Das neue Marketing-Mindset: Management, Methoden und Prozesse fur ein Marketing von Mensch zu Mensch

Das neue Marketing-Mindset: Management, Methoden und Prozesse fur ein Marketing von Mensch zu Mensch

Ebook 17 Jun 2019
Publisher Springer Gabler
ISBN: 9783658255190
Dewey: 658.8
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Image for Akzeptanz Von Chatbots Im Consumer-Marketing: Erfolgsfaktoren Zwischen Konsumenten Und Künstlicher Intelligenz

Akzeptanz Von Chatbots Im Consumer-Marketing: Erfolgsfaktoren Zwischen Konsumenten Und Künstlicher Intelligenz

series Bestmasters
Ebook 1 Feb 2020
Publisher Springer Gabler
ISBN: 9783658293178
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Image for Verkaufen an Top-Entscheider: Wie Sie Mit Vision Selling Gewinn Bringende Geschäfte in Der Chefetage Abschlieen

Verkaufen an Top-Entscheider: Wie Sie Mit Vision Selling Gewinn Bringende Geschäfte in Der Chefetage Abschlieen

Ebook 5 Aug 2020
Publisher Springer Gabler
ISBN: 9783658293291
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Image for Architektur Als Instrument Der Markenkommunikation: Die Implizite Wirkung Gebauter Botschaften

Architektur Als Instrument Der Markenkommunikation: Die Implizite Wirkung Gebauter Botschaften

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 17 Feb 2020
Publisher Springer Gabler
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Image for Interkulturelles Marketing Im Digitalen Zeitalter: Strategien Für Den Globalen Markterfolg

Interkulturelles Marketing Im Digitalen Zeitalter: Strategien Für Den Globalen Markterfolg

Ebook 1 Jun 2020
Publisher Springer Gabler
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Image for Dialogmarketing Perspektiven 2019/2020: Tagungsband 14. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing

Dialogmarketing Perspektiven 2019/2020: Tagungsband 14. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing

Ebook 19 Feb 2020
Publisher Springer Gabler
ISBN: 9783658294564
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Image for The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 20 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295387
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Image for Dialog Zwischen Mensch Und Maschine: Conversational User Interfaces, Intelligente Assistenten Und Voice-Systeme

Dialog Zwischen Mensch Und Maschine: Conversational User Interfaces, Intelligente Assistenten Und Voice-Systeme

Ebook 5 Jun 2020
Publisher Springer Gabler
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Image for Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

series Bestmasters
Ebook 14 Mar 2020
Publisher Springer Gabler
ISBN: 9783658295943
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Image for Online-Informationsverhalten Von Business-to-Business-Käufern

Online-Informationsverhalten Von Business-to-Business-Käufern

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 28 Feb 2020
Publisher Springer Gabler
ISBN: 9783658296551
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Image for Prosoziales Ausgabeverhalten Und Spenderwohlbefinden: Der Einfluss Von Perspektivenübernahme

Prosoziales Ausgabeverhalten Und Spenderwohlbefinden: Der Einfluss Von Perspektivenübernahme

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 17 Mar 2020
Publisher Springer Gabler
ISBN: 9783658296933
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Image for Die Chinesische KI-Revolution: Konsumverhalten, Marketing Und Handel: Wie China Mit Künstlicher Intelligenz Die Wirtschaftswelt Verändert

Die Chinesische KI-Revolution: Konsumverhalten, Marketing Und Handel: Wie China Mit Künstlicher Intelligenz Die Wirtschaftswelt Verändert

Ebook 3 Jul 2020
Publisher Springer Gabler
ISBN: 9783658297954
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Image for Corporate Purpose - Das Erfolgskonzept Der Zukunft: Wie Sich Mit Haltung Gemeinwohl Und Profitabilität Verbinden Lassen

Corporate Purpose - Das Erfolgskonzept Der Zukunft: Wie Sich Mit Haltung Gemeinwohl Und Profitabilität Verbinden Lassen

Ebook 21 May 2020
Publisher Springer Gabler
ISBN: 9783658298036
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Image for Sensory Branding: Grundlagen Multisensualer Markenführung

Sensory Branding: Grundlagen Multisensualer Markenführung

Ebook 12 Mar 2020
Publisher Springer Gabler
ISBN: 9783658298302
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Image for Data-Driven Marketing: Insights Aus Wissenschaft Und Praxis

Data-Driven Marketing: Insights Aus Wissenschaft Und Praxis

Ebook 21 Aug 2020
Publisher Springer Gabler
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Image for Halal Aus Sicht Der Muslimischen Bevölkerung: Eine Studie Über Kaufentscheidende Werte, Motive Und Einstellungen

Halal Aus Sicht Der Muslimischen Bevölkerung: Eine Studie Über Kaufentscheidende Werte, Motive Und Einstellungen

series Studien zum Marketing naturlicher Ressourcen
Ebook 14 May 2020
Publisher Springer Gabler
ISBN: 9783658305277
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Image for Digitales Produktmanagement: Methoden - Instrumente - Praxisbeispiele

Digitales Produktmanagement: Methoden - Instrumente - Praxisbeispiele

Ebook 21 Oct 2020
Publisher Springer Gabler
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Image for Marktorientierte Unternehmensführung Und Gesellschaftliche Verantwortung: Beiträge Zu Corporate Social Responsibility Und Corporate Digital Responsibility

Marktorientierte Unternehmensführung Und Gesellschaftliche Verantwortung: Beiträge Zu Corporate Social Responsibility Und Corporate Digital Responsibility

Ebook 11 Jun 2020
Publisher Springer Gabler
ISBN: 9783658307363
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Image for Marketing- Und Kommunikationstrends: Interviewstudie Zur Akzeptanz Bei Digital Immigrants Und Digital Natives

Marketing- Und Kommunikationstrends: Interviewstudie Zur Akzeptanz Bei Digital Immigrants Und Digital Natives

Ebook 27 Jun 2020
Publisher Springer Gabler
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Image for Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Ebook 13 Sep 2020
Publisher Springer Gabler
ISBN: 9783658309121
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Image for The Cultural Influence on Mass Customization

The Cultural Influence on Mass Customization

Ebook 11 Aug 2020
Publisher Springer Gabler
ISBN: 9783658310158
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Image for Digital Listening Für Unternehmen: Entscheiderwissen Für Corporate Security, Personenschutz, Market Intelligence Und Personalmarketing

Digital Listening Für Unternehmen: Entscheiderwissen Für Corporate Security, Personenschutz, Market Intelligence Und Personalmarketing

Ebook 1 Oct 2020
Publisher Springer Gabler
ISBN: 9783658311049
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Image for Trends in Event Education: Ein Tagungsband Zur Veranstaltungswirtschaft

Trends in Event Education: Ein Tagungsband Zur Veranstaltungswirtschaft

Ebook 17 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311988
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Image for Designing Smart Prices: Kundenwahrnehmung Von Dynamic Und Personalized Pricing

Designing Smart Prices: Kundenwahrnehmung Von Dynamic Und Personalized Pricing

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 7 Oct 2020
Publisher Springer Gabler
ISBN: 9783658313807
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Image for Humorvolle Kommunikation Bei Serviceversagen: Eine Empirische Analyse Der Wirkung Von Humor Auf Konsumenten Infolge Aufgetretener Service-Fehler

Humorvolle Kommunikation Bei Serviceversagen: Eine Empirische Analyse Der Wirkung Von Humor Auf Konsumenten Infolge Aufgetretener Service-Fehler

series Forschungsgruppe Konsum Und Verhalten
Ebook 3 Nov 2020
Publisher Springer Gabler
ISBN: 9783658314743
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