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Image for Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Ebook 5 May 2015
Publisher Springer Gabler
ISBN: 9783658096816
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Image for Strategische Zusammenarbeit mit Zulieferern: Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

Strategische Zusammenarbeit mit Zulieferern: Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung - 67

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Ebook 26 Jul 2013
Publisher Springer Gabler
ISBN: 9783658021900
Dewey: 658.8
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Image for Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

series European Advertising Academy
Ebook 30 May 2013
Publisher Springer Gabler
ISBN: 9783658023652
Dewey: 658.8
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Image for Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Ebook 13 Sep 2020
Publisher Springer Gabler
ISBN: 9783658309121
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Image for Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 27 Nov 2018
Publisher Springer Gabler
ISBN: 9783658245191
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Image for B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices

B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices

Ebook 5 Dec 2019
Publisher Springer Gabler
ISBN: 9783658276751
Dewey: 658.872
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Image for Permission Marketing: Erfolgswirkung der Einwilligung

Permission Marketing: Erfolgswirkung der Einwilligung

series Kundenmanagement & Electronic Commerce
Ebook 2 Jan 2014
Publisher Springer Gabler
ISBN: 9783658043896
Dewey: 658.8
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Image for Sensory Branding: Grundlagen Multisensualer Markenführung

Sensory Branding: Grundlagen Multisensualer Markenführung

Ebook 12 Mar 2020
Publisher Springer Gabler
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Kompaktkurs Verkaufen im B2B: das 12-Wochen-Training fur Neu- und Quereinsteiger im Technischen Vertrieb

eBook 18 Apr 2018
Publisher Springer Gabler
ISBN: 9783658156787
Dewey: 658.81
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Image for Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Ebook 7 Mar 2019
Publisher Springer Gabler
ISBN: 9783658240301
Dewey: 658.4
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Image for Data-Driven Marketing: Insights Aus Wissenschaft Und Praxis

Data-Driven Marketing: Insights Aus Wissenschaft Und Praxis

Ebook 21 Aug 2020
Publisher Springer Gabler
ISBN: 9783658299958
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Image for Luxury marketing: a challenge for theory and practice

Luxury marketing: a challenge for theory and practice

eBook 7 Nov 2013
Publisher Springer Gabler
ISBN: 9783834943996
Dewey: 658.8
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Image for Wirkungsvolle Live-Kommunikation: Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

Wirkungsvolle Live-Kommunikation: Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

Ebook 20 Sep 2013
Publisher Springer Gabler
ISBN: 9783658025496
Dewey: 658.8
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Image for Diversifikationsmanagement in Dienstleistungsnetzwerken: Theoretische Fundierung und empirische Analyse

Diversifikationsmanagement in Dienstleistungsnetzwerken: Theoretische Fundierung und empirische Analyse

series Unternehmenskooperation und Netzwerkmanagement
Ebook 19 Nov 2013
Publisher Springer Gabler
ISBN: 9783658024895
Dewey: 658.8
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Image for Erfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil

Erfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil

Ebook 31 Oct 2013
Publisher Springer Gabler
ISBN: 9783658042523
Dewey: 650
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Image for Strategische Positionierung Und Kundenzufriedenheit: Anforderungen - Umsetzung - Praxisbeispiele

Strategische Positionierung Und Kundenzufriedenheit: Anforderungen - Umsetzung - Praxisbeispiele

Ebook 9 Oct 2020
Publisher Springer Gabler
ISBN: 9783658320195
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Image for Die 7 Disziplinen im Sales-Management: Eine Anleitung fur nachhaltige Kunden- und Geschaftsentwicklung im Vertrieb

Die 7 Disziplinen im Sales-Management: Eine Anleitung fur nachhaltige Kunden- und Geschaftsentwicklung im Vertrieb

Ebook 18 May 2016
Publisher Springer Gabler
ISBN: 9783658042325
Dewey: 658.81
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Image for Erfolgreiches produktmanagement: tool-box fur das professionelle produktmanagement und produktmarketing

Erfolgreiches produktmanagement: tool-box fur das professionelle produktmanagement und produktmarketing

Ebook 16 Apr 2019
Publisher Springer Gabler
ISBN: 9783658253660
Dewey: 650
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Image for Architektur Als Instrument Der Markenkommunikation: Die Implizite Wirkung Gebauter Botschaften

Architektur Als Instrument Der Markenkommunikation: Die Implizite Wirkung Gebauter Botschaften

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 17 Feb 2020
Publisher Springer Gabler
ISBN: 9783658293994
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Image for Omnichannel Branding: Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenfuhrung

Omnichannel Branding: Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenfuhrung

Ebook 3 Sep 2018
Publisher Springer Gabler
ISBN: 9783658214500
Dewey: 658.827
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Image for Events und Tourismus: Stand und Perspektiven der Eventforschung

Events und Tourismus: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 6 Sep 2016
Publisher Springer Gabler
ISBN: 9783658155155
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Image for Service fascination: gaining competitive advantage through experiential self-service systems

Service fascination: gaining competitive advantage through experiential self-service systems

Ebook 11 Dec 2015
Publisher Springer Gabler
ISBN: 9783658116736
Dewey: 658.8343
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Image for Ethics in consumer choice: an empirical analysis based on the example of coffee

Ethics in consumer choice: an empirical analysis based on the example of coffee

eBook 26 Feb 2013
Publisher Springer Gabler
ISBN: 9783658007591
Dewey: 658.83430943
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Image for Innovation acceptance: the case of advanced driver-assistance systems

Innovation acceptance: the case of advanced driver-assistance systems

Ebook 7 Feb 2014
Publisher Springer Gabler
ISBN: 9783658050054
Dewey: 629.28304
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