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Image for Dialogmarketing Perspektiven 2017/2018: Tagungsband 12. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Dialogmarketing Perspektiven 2017/2018: Tagungsband 12. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Ebook 4 Apr 2018
Publisher Springer Gabler
ISBN: 9783658205980
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Image for Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

series Bestmasters
Ebook 14 Mar 2020
Publisher Springer Gabler
ISBN: 9783658295943
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Image for Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

series European Advertising Academy
Ebook 30 May 2013
Publisher Springer Gabler
ISBN: 9783658023652
Dewey: 658.8
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Image for Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung

Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 27 Mar 2017
Publisher Springer Gabler
ISBN: 9783658174491
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Image for Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Ebook 13 Sep 2020
Publisher Springer Gabler
ISBN: 9783658309121
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Image for Interkulturelles Marketing Im Digitalen Zeitalter: Strategien Für Den Globalen Markterfolg

Interkulturelles Marketing Im Digitalen Zeitalter: Strategien Für Den Globalen Markterfolg

Ebook 1 Jun 2020
Publisher Springer Gabler
ISBN: 9783658294298
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Image for Brand page attachment: an empirical study on Facebook users' attachment to brand pages

Brand page attachment: an empirical study on Facebook users' attachment to brand pages

series Innovatives Markenmanagement
Ebook 23 Jan 2016
Publisher Springer Gabler
ISBN: 9783658124397
Dewey: 659.144
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Image for Retail branding and store loyalty: an analysis in the context of reciprocity, store accessibility, and retail formats

Retail branding and store loyalty: an analysis in the context of reciprocity, store accessibility, and retail formats - 4

series Retailing and international marketing
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658015961
Dewey: 658.8343
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Image for Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 27 Nov 2018
Publisher Springer Gabler
ISBN: 9783658245191
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Image for B2B - Or Not to Be?: Der Weg Zu Vertriebserfolg Und Profitablem Wachstum

B2B - Or Not to Be?: Der Weg Zu Vertriebserfolg Und Profitablem Wachstum

Ebook 22 May 2020
Publisher Springer Gabler
ISBN: 9783658294076
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Image for Prosoziales Ausgabeverhalten Und Spenderwohlbefinden: Der Einfluss Von Perspektivenübernahme

Prosoziales Ausgabeverhalten Und Spenderwohlbefinden: Der Einfluss Von Perspektivenübernahme

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 17 Mar 2020
Publisher Springer Gabler
ISBN: 9783658296933
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Image for Permission Marketing: Erfolgswirkung der Einwilligung

Permission Marketing: Erfolgswirkung der Einwilligung

series Kundenmanagement & Electronic Commerce
Ebook 2 Jan 2014
Publisher Springer Gabler
ISBN: 9783658043896
Dewey: 658.8
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Image for Humorvolle Kommunikation Bei Serviceversagen: Eine Empirische Analyse Der Wirkung Von Humor Auf Konsumenten Infolge Aufgetretener Service-Fehler

Humorvolle Kommunikation Bei Serviceversagen: Eine Empirische Analyse Der Wirkung Von Humor Auf Konsumenten Infolge Aufgetretener Service-Fehler

series Forschungsgruppe Konsum Und Verhalten
Ebook 3 Nov 2020
Publisher Springer Gabler
ISBN: 9783658314743
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Image for Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

eBook 13 Jun 2012
Publisher Springer Gabler
ISBN: 9783834940551
Dewey: 658.8343
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Image for Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities - 2

series Handel und Internationales Marketing Retailing and International
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658010966
Dewey: 658.8
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Image for Sensory Branding: Grundlagen Multisensualer Markenführung

Sensory Branding: Grundlagen Multisensualer Markenführung

Ebook 12 Mar 2020
Publisher Springer Gabler
ISBN: 9783658298302
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Image for Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Ebook 7 Mar 2019
Publisher Springer Gabler
ISBN: 9783658240301
Dewey: 658.4
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Image for Variable Vergutung im Vertrieb: 10 Bausteine fur eine motivierende Entlohnung im Aussen- und Innendienst

Variable Vergutung im Vertrieb: 10 Bausteine fur eine motivierende Entlohnung im Aussen- und Innendienst

Ebook 22 Jun 2016
Publisher Springer Gabler
ISBN: 9783658071448
Dewey: 658.81
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Image for Akzeptanz Von Chatbots Im Consumer-Marketing: Erfolgsfaktoren Zwischen Konsumenten Und Künstlicher Intelligenz

Akzeptanz Von Chatbots Im Consumer-Marketing: Erfolgsfaktoren Zwischen Konsumenten Und Künstlicher Intelligenz

series Bestmasters
Ebook 1 Feb 2020
Publisher Springer Gabler
ISBN: 9783658293178
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Image for Data-Driven Marketing: Insights Aus Wissenschaft Und Praxis

Data-Driven Marketing: Insights Aus Wissenschaft Und Praxis

Ebook 21 Aug 2020
Publisher Springer Gabler
ISBN: 9783658299958
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Image for Persönlichkeitsbasierte Personalisierung Im Mobile Commerce: Eine Verhaltenswissenschaftliche Analyse Am Beispiel Von Supermarkt-Apps

Persönlichkeitsbasierte Personalisierung Im Mobile Commerce: Eine Verhaltenswissenschaftliche Analyse Am Beispiel Von Supermarkt-Apps

series Forum Marketing
Ebook 24 Sep 2020
Publisher Springer Gabler
ISBN: 9783658318192
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Image for Online-Informationsverhalten Von Business-to-Business-Käufern

Online-Informationsverhalten Von Business-to-Business-Käufern

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 28 Feb 2020
Publisher Springer Gabler
ISBN: 9783658296551
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Image for Die Bewertung humorvoll vergleichender und herabsetzender Werbung: Entwicklung eines interdisziplinaren Testschemas zur Erhohung der Rechtssicherheit

Die Bewertung humorvoll vergleichender und herabsetzender Werbung: Entwicklung eines interdisziplinaren Testschemas zur Erhohung der Rechtssicherheit

Ebook 5 Sep 2016
Publisher Springer Gabler
ISBN: 9783658155933
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Image for Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Ebook 28 Feb 2009
Publisher Springer Gabler
ISBN: 9783834980533
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Image for Internal brand management in an international context

Internal brand management in an international context - Band 47

series Innovatives Markenmanagement
Ebook 29 Oct 2013
Publisher Springer Gabler
ISBN: 9783658007546
Dewey: 658.314
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Image for When luxury meets art: forms of collaboration between luxury brands and the arts

When luxury meets art: forms of collaboration between luxury brands and the arts

series Bestmasters
Ebook 5 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045760
Dewey: 658.827
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Image for 11 Irrtumer uber Marken: So gelingen Markenaufbau und Markenfuhrung

11 Irrtumer uber Marken: So gelingen Markenaufbau und Markenfuhrung

Ebook 10 May 2016
Publisher Springer Gabler
ISBN: 9783658015053
Dewey: 658.8
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Image for Wirkungsvolle Live-Kommunikation: Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

Wirkungsvolle Live-Kommunikation: Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

Ebook 20 Sep 2013
Publisher Springer Gabler
ISBN: 9783658025496
Dewey: 658.8
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Image for Marktorientierte Unternehmensführung Und Gesellschaftliche Verantwortung: Beiträge Zu Corporate Social Responsibility Und Corporate Digital Responsibility

Marktorientierte Unternehmensführung Und Gesellschaftliche Verantwortung: Beiträge Zu Corporate Social Responsibility Und Corporate Digital Responsibility

Ebook 11 Jun 2020
Publisher Springer Gabler
ISBN: 9783658307363
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Image for Alles was Sie uber Marken wissen mussen: Leitfaden fur das erfolgreiche Management von Marken

Alles was Sie uber Marken wissen mussen: Leitfaden fur das erfolgreiche Management von Marken

Ebook 18 Oct 2013
Publisher Springer Gabler
ISBN: 9783658009434
Dewey: 658.8
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