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Brand page attachment: an empirical study on Facebook users' attachment to brand pages

Retail branding and store loyalty: an analysis in the context of reciprocity, store accessibility, and retail formats - 4

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Internal brand management in an international context - Band 47

Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Luxury marketing: a challenge for theory and practice

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities - 2

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

When luxury meets art: forms of collaboration between luxury brands and the arts

Retail internationalization in emerging countries: the positioning of global retail brands in China - 1

Total Loyalty Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

Sales negotiations in professional service firms: an exploratory study on agenda setting and issue management

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

Customer Experience Management in Business-to-Business-Märkten: Eine Branchenübergreifende Untersuchung Zu Konzeption, Messung Und Wirkungen

Add-on-Preissysteme: Determinanten Und Konsequenzen Der Konsumentenwahrnehmung

The Cultural Influence on Mass Customization

The Creation of the Extraordinary: Perspectives on Luxury

Success Factors for Future Growth of Car Sharing Services

Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising

Service fascination: gaining competitive advantage through experiential self-service systems

The influence of culture and personality on customer satisfaction: an empirical analysis across countries

Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

Storytelling with data: gaining insights, developing strategy and taking corporate communications to a new level

Business Process Blueprinting: A Method for Customer-Oriented Business Process Modeling

International employer brand management: a multilevel analysis of European students' preferences

Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on This Mediated Interplay

The social web in the hotel industry: the impact of the social web on the information process of German hotel guests

Ethics in consumer choice: an empirical analysis based on the example of coffee

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