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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice : Volume 7

Stages of corporate social responsibility: from ideas to impacts

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 World Marketing Congress

Proceedings of the 1993 World Marketing Congress

Co-Creation and Learning: Concepts and Cases

Entgrenzungen des Konsums: Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung

Der neue Online-Handel: Geschaftsmodell und Kanalexzellenz im Digital Commerce

Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources

Social Media Marketing in China mit WeChat: Einsatzmoglichkeiten, Funktionen und Tools fur ein erfolgreiches Mobile Business

Grundlagen Der Betriebswirtschaftslehre: Erster Band: Die Produktion

Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Grundlagen der Betriebswirtschaftslehre: Der Absatz

Immer schon (erfolg)reich bleiben!: Die besten Geistesblitze fur Vertrieb und Marketing

Luxury fashion retail management

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Marketing challenges in a turbulent business environment: proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress

Market entry in China: case studies on strategy, marketing, and branding

Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-Potential Innovations

Die neue Macht des Marketing: Wie Sie Ihr Unternehmen mit Emotion, Innovation und Prazision profilieren

Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

Grundlagen Der Betriebswirtschaftslehre: Die Produktion

Conjoint Measurement: Methods and Applications

Wettbewerbsvorteile Durch Online Marketing: Die Strategischen Perspektiven Elektronischer Markte

Strategic relationship marketing

Authentisch und wertorientiert kommunizieren: Wie Sie Ihre Unternehmenskommunikation an Werten ausrichten

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