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Image for Building models for marketing decisions

Building models for marketing decisions

Author: Leeflang, Peter S. H. Publisher: Springer Format: Paperback
Published: 16/02/2000 ISBN/EAN: 9780792378136 Dewey: 658.8'02
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Market Segmentation : Conceptual and Methodological Foundations

Author: Wedel, Michel Publisher: Springer Format: Hardback
Published: 01/12/1999 ISBN/EAN: 9780792386353 Dewey: 658.802
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New-Product Diffusion Models

Author: Mahajan, Vijay Publisher: Springer Format: Hardback
Published: 30/09/2000 ISBN/EAN: 9780792377511 Dewey: 658.8
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Image for Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments

Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments

Author: Kreutzer, Ralf T Publisher: Springer Format: Hardback
Published: 16/05/2019 ISBN/EAN: 9783030138226 Dewey: 330.015195
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Image for User experience is brand experience  : the psychology behind successful digital products and services

User experience is brand experience : the psychology behind successful digital products and services

Author: Van De Sand, Felix Publisher: Springer Format: Laminated
Published: 21/11/2019 ISBN/EAN: 9783030298678 Dewey: 006.7
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Handbuch Versicherungsmarketing

Author: Reich, Michael Publisher: Springer Format: Hardback
Published: 26/11/2018 ISBN/EAN: 9783662577547
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Image for Concepts of Quality Connected to Social Media and Emotions

Concepts of Quality Connected to Social Media and Emotions

Author: Vlad, Denisa Elena Publisher: Springer Format: Paperback / softback
Published: 02/01/2020 ISBN/EAN: 9783658288662
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Image for Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Author: Neus, Florian Publisher: Springer Format: Paperback / softback
Published: 26/02/2020 ISBN/EAN: 9783658292614
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Image for The Creation of the Extraordinary : Perspectives on Luxury

The Creation of the Extraordinary : Perspectives on Luxury

Author: Gurzki, Hannes Publisher: Springer Format: Paperback / softback
Published: 21/02/2020 ISBN/EAN: 9783658295370
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Success Factors for Future Growth of Car Sharing Services

Author: Kopp, Jens Publisher: Springer Format: Paperback / softback
Published: 27/05/2020 ISBN/EAN: 9783658298883
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Marketing Issues in Transitional Economies

Author: Batra, Rajeev Publisher: Springer Format: Hardback
Published: 31/08/1999 ISBN/EAN: 9780792384984 Dewey: 658.80091724
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Corporate Social Capital and Liability

Author: Leenders, Roger Th.A.J. Publisher: Springer Format: Hardback
Published: 31/07/1999 ISBN/EAN: 9780792385011 Dewey: 658
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Image for Marketing Management Support Systems : Principles, Tools, and Implementation

Marketing Management Support Systems : Principles, Tools, and Implementation

Author: Wierenga, B. Publisher: Springer Format: Hardback
Published: 01/04/2000 ISBN/EAN: 9780792386155 Dewey: 658.802
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Image for Expert Systems for Scanner Data Environments : The Marketing Workbench Laboratory Experience

Expert Systems for Scanner Data Environments : The Marketing Workbench Laboratory Experience

Author: McCann, John M. Publisher: Springer Format: Hardback
Published: 22/11/1990 ISBN/EAN: 9780792390763 Dewey: 658.800285642
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Image for Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions

Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions

Author: Erickson, Gary M. Publisher: Springer Format: Hardback
Published: 31/08/1991 ISBN/EAN: 9780792391463 Dewey: 330
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Image for Business Marketing: An Interaction and Network Perspective

Business Marketing: An Interaction and Network Perspective

Author: Moller, Kristian K. Publisher: Springer Format: Hardback
Published: 30/11/1995 ISBN/EAN: 9780792395041 Dewey: 658.8
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Image for Market Orientation in Food and Agriculture

Market Orientation in Food and Agriculture

Author: Grunert, Klaus G. Publisher: Springer Format: Hardback
Published: 30/11/1995 ISBN/EAN: 9780792396499 Dewey: 381.456413
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Marketing Decisions Under Uncertainty

Author: Nguyen, Doug Publisher: Springer Format: Hardback
Published: 31/08/1997 ISBN/EAN: 9780792399643 Dewey: 658.802
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Image for Bio-Mimetic Approaches in Management Science

Bio-Mimetic Approaches in Management Science

Author: Aurifeille, Jacques-Marie Publisher: Springer Format: Hardback
Published: 30/04/1998 ISBN/EAN: 9780792349938 Dewey: 658.0563
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Image for The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness

Author: Guido, Gianluigi Publisher: Springer Format: Hardback
Published: 30/04/2001 ISBN/EAN: 9780792373247 Dewey: 658.8
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Optimal Control of Credit Risk

Author: Cossin, Didier Publisher: Springer Format: Hardback
Published: 30/04/2001 ISBN/EAN: 9780792379386 Dewey: 658.88
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Seniors Housing

Author: Anikeeff, Michael A. Publisher: Springer Format: Hardback
Published: 31/10/1997 ISBN/EAN: 9780792380122 Dewey: 363.59460973
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Image for Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Author: Busch, Oliver Publisher: Springer Format: Paperback / softback
Published: 31/03/2018 ISBN/EAN: 9783319797212 Dewey: 006.312
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Image for Research Methodology in Marketing : Theory Development, Empirical Approaches and Philosophy of Science Considerations

Research Methodology in Marketing : Theory Development, Empirical Approaches and Philosophy of Science Considerations

Author: Eisend, Martin Publisher: Springer Format: Hardback
Published: 15/03/2019 ISBN/EAN: 9783030107932 Dewey: 174.9
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Image for Retail brand equity and loyalty  : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Author: Weindel, Julia Katharina Publisher: Springer Format: Paperback
Published: 07/09/2016 ISBN/EAN: 9783658150365 Dewey: 658.8343
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Image for Re-modeling the brand purchase funnel  : conceptualization and empirical application

Re-modeling the brand purchase funnel : conceptualization and empirical application

Author: Dierks, Alexander Publisher: Springer Format: Paperback
Published: 24/04/2017 ISBN/EAN: 9783658178215 Dewey: 658.827
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Image for Ethno-Marketing in Der Automobilbranche : Untersuchungen Zur Wirkung Von Ethno-Marketing Auf Turkischstammige Kunden in Deutschland

Ethno-Marketing in Der Automobilbranche : Untersuchungen Zur Wirkung Von Ethno-Marketing Auf Turkischstammige Kunden in Deutschland

Author: Bethge, Gesa Publisher: Springer Format: Paperback / softback
Published: 21/02/2018 ISBN/EAN: 9783658208417 Dewey: 155.8
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Image for Commodity Marketing : Grundlagen - Besonderheiten - Erfahrungen

Commodity Marketing : Grundlagen - Besonderheiten - Erfahrungen

Author: Enke, Margit Publisher: Springer Format: Hardback
Published: 02/05/2014 ISBN/EAN: 9783658029241 Dewey: 650
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Image for Consumer demographics and behaviour  : markets are people

Consumer demographics and behaviour : markets are people

Author: Martins, Jo M. Publisher: Springer Format: Laminated
Published: 01/11/2011 ISBN/EAN: 9789400718548 Dewey: 658.834
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Advances in Stochastic Modelling and Data Analysis

Author: Janssen, Jacques Publisher: Springer Format: Paperback / softback
Published: 01/12/2010 ISBN/EAN: 9789048145744 Dewey: 519.22
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