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Sports Marketing : Fundamentals - Strategies - Instruments

Digital Transformation in Sales : How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

Sales Meets Brain Research : Just let your customer buy

Online Marketing

Green Branding : Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

Market Research with Panels : Types, Surveys, Analysis, and Applications

Multisensory in Stationary Retail : Principles and Practice of Customer-Centered Store Design

The Agile Sales : Successfully shaping transformation in sales and service

Online Fundraisers : Targeted Planning and Successful Implementation

Serving the Customer : The Role of Selling and Sales

The Modern Customer – the PHANTOM : Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Sales and Business Models in the Logistics Industry : Ensuring Growth with Innovative Strategies

Basic Guide to Cultural Tourism Marketing : Practice Cultural Management

The new online trade : Business models, business systems and benchmarks in e-commerce

Social Media for Leaders : Your team can steer the boat but you need chart the course

The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy

Agricultural Marketing and Consumer Behavior in a Changing World

Service Management : The New Paradigm in Retailing

Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories

International Consumer Behavior in the 21st Century : Impact on Marketing Strategy Development

Dynamic Models of Advertising Competition

Aerospace Marketing Management : Manufacturers * OEM * Airlines * Airports * Satellites * Launchers

Strategy and Management of Industrial Brands : Business to Business Products and Services

Building Models for Marketing Decisions

Marketing Management Support Systems : Principles, Tools, and Implementation

Market Segmentation : Conceptual and Methodological Foundations

Building Implementable Marketing Models

The Effect of Advertising and Display : Assessing the Evidence

Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green

The Durable Use of Consumer Products : New Options for Business and Consumption

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