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Sports Marketing: Fundamentals - Strategies - Instruments

Die Dunkle Triade im Dienstleistungskontext: Einfluss auf die Emotionsarbeit und Konsequenzen fur den Angestellten

Investor's Perspective on Marketing Excellence: How Objective Marketing Indicants Can Complement Firm Valuations

Understanding Information History: The Case of America in 1920

Chronic regulatory focus and financial decision-making: asset and portfolio allocation

Common Market Antitrust: A Guide to the Law, Procedure and Literature

Countering brandjacking in the digital age ... and other hidden risks to your brand

Vertical Price Coordination and Brand Care: Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Transnational Marketing and Transnational Consumers

Stand Der Digitalisierung Im B2b-neukundenvertrieb: Entwicklung Von Beurteilungskriterien Und Erstellung Eines Reifegradmodells

Empowering Brands with Customer Integration: Classification, Benefits and Success Factors

Integration von Kundenaktivitaten in das Blueprinting von Dienstleistungsprozessen

Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung

Candidate Experience Auf Karriere-Webseiten Der Deutschen Bundesministerien: Eine Analyse Unter Anwendung Der CUBE-Formel Nach Scholz

Mass customization: an exploration of European characteristics

Preiskomplexitat von dynamischen Stromtarifen: Auswirkungen auf das Nutzerverhalten

Recent Advances in the Theory of Third-Degree Price Discrimination: A Nexus to Network Effects, Innovation, and Behavioral Aspects

Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

Praxeologie Als Grundlage Der Betrachtung Von Wertentstehung Durch Konsum

Boundary-spanning marketing organization: a theory and insights from 31 organization theories : 20

Client-centered business consulting: the power of psychological understanding

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