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How to write a marketing plan for health care organizations

Concise Encyclopedia of Professional Services Marketing

Marketing Opportunity Analysis: Text and Cases

Marketing Management: A Cultural Perspective

Concise Encyclopedia of Insurance Terms

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

The marketing research guide

Internal Marketing: Directions for Management

Consumer satisfaction in medical practice

Marketing planning in a total quality environment

Managed service restructuring in health care: a strategic approach in a competitive environment

The Aftermath of Reengineering: Downsizing and Corporate Performance

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

4x4 leadership and the purpose of the firm

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Concise encyclopedia of advertising

Church Wake-Up Call: A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Market Analysis: Assessing Your Business Opportunities

Writing for Money in Mental Health

Marketing your business: a guide to developing a strategic marketing plan

Stress in college athletics: causes, consequences, coping

Risky business: managing employee violence in the workplace

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