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How to write a marketing plan for health care organizations

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

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Defining your market: winning strategies for high-tech, industrial, and service firms

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Managed service restructuring in health care: a strategic approach in a competitive environment

Employee Assistance Programs in Managed Care

Internal marketing: your company's next stage of growth

Marketing the Group Practice : Practical Methods for the Health Care Practitioner

The Aftermath of Reengineering : Downsizing and Corporate Performance

Professional Services Marketing : Strategy and Tactics

Customer Advisory Boards : A Strategic Tool for Customer Relationship Building

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

Employee Assistance Programs in Managed Care

Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Church and Ministry Strategic Planning : From Concept to Success

Strategic Planning for Collegiate Athletics

Many thin companies: the change in customer dealings and managers since September 11, 2001

How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing

The aftermath of reengineering: downsizing and corporate performance

Many thin companies: the change in customer dealings and managers since September 11, 2001

Many Thin Companies : The Change in Customer Dealings and Managers Since September 11, 2001

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