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Cases and Select Readings in Health Care Marketing

Marketing long-term and senior care services

Marketing the group practice: practical methods for the health care practitioner

The aftermath of reengineering: downsizing and corporate performance

The Aftermath of Reengineering: Downsizing and Corporate Performance

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

Professional services marketing: strategy and tactics

Marketing for churches and ministries

4x4 leadership and the purpose of the firm

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Risky business: managing employee violence in the workplace

Market Analysis: Assessing Your Business Opportunities

Market analysis: assessing your business opportunities

A Guide to Preparing Cost-Effective Press Releases

A guide to preparing cost-effective press releases

The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care

The clinician's guide to managed behavioral care

Writing for Money in Mental Health

Writing for money in mental health

Professional services marketing : strategy and tactics

Marketing Mental Health Services to Managed Care

Marketing Mental Health Services to Managed Care

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