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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

How to write a marketing plan for health care organizations

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

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The aftermath of reengineering: downsizing and corporate performance

The Aftermath of Reengineering: Downsizing and Corporate Performance

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Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

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Professional services marketing: strategy and tactics

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Marketing the Group Practice : Practical Methods for the Health Care Practitioner

How To Write a Marketing Plan for Health Care Organizations

Marketing for Churches and Ministries

Professional Services Marketing : Strategy and Tactics

Professional Services Marketing : Strategy and Tactics

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