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Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

Contemporary Sales Force Management

Contemporary Sales Force Management

How consumers pick a hotel: strategic segmentation and target marketing

Strategic planning for not-for-profit organizations

Marketing for Attorneys and Law Firms

Marketing for attorneys and law firms

Defective Bosses: Working for the "Dysfunctional Dozen"

Defective bosses: working for the "dysfunctional dozen"

Strategic Planning for Private Higher Education

Strategic planning for private higher education

Internal Marketing : Your Company's Next Stage of Growth

Strategic Planning for Not-for-Profit Organizations

The Aftermath of Reengineering : Downsizing and Corporate Performance

Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

How to write a marketing plan for health care organizations

Professional practice in health care marketing: proceedings of the American College of Healthcare Marketing

Church and ministry strategic planning: from concept to success

Environmental marketing: strategies, practice, theory, and research

Fundamentals of strategic planning for healthcare organizations

Consumer satisfaction in medical practice

Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Environmental Marketing : Strategies, Practice, Theory, and Research

Professional Services Marketing : Strategy and Tactics

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Marketing health care into the twenty-first century: the changing dynamic

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