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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Alignment : A Provider's Guide to Managing the Practice of Health Care

Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

How to write a marketing plan for health care organizations

Internal Marketing: Directions for Management

Environmental marketing: strategies, practice, theory, and research

Contemporary Sales Force Management

Contemporary Sales Force Management

Consumer satisfaction in medical practice

Strategic planning for not-for-profit organizations

Marketing for Attorneys and Law Firms

Defective bosses: working for the "dysfunctional dozen"

Strategic Planning for Not-for-Profit Organizations

Concise encyclopedia of church and religious organization marketing

Many thin companies: the change in customer dealings and managers since September 11, 2001

Many thin companies: the change in customer dealings and managers since September 11, 2001

Church Wake-Up Call: A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

Market analysis: assessing your business opportunities

The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care

The aftermath of reengineering: downsizing and corporate performance

The Aftermath of Reengineering: Downsizing and Corporate Performance

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

Professional services marketing: strategy and tactics

4x4 leadership and the purpose of the firm

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Writing for Money in Mental Health

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