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The essentials of marketing research

Alignment : A Provider's Guide to Managing the Practice of Health Care

Managed service restructuring in health care : a strategic approach in a competitive environment

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages

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Managed service restructuring in health care : a strategic approach in a competitive environment

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Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Concise Encyclopedia of Insurance Terms

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Professional services marketing: strategy and tactics

The Essentials of Marketing Research

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Concise Encyclopedia of Professional Services Marketing

Professional practice in health care marketing: proceedings of the American College of Healthcare Marketing

Consumer satisfaction in medical practice

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Internal Marketing: Directions for Management

A guide to preparing cost-effective press releases

Managed service restructuring in health care: a strategic approach in a competitive environment

Doing business in Mexico: a practical guide

Stress in College Athletics: Causes, Consequences, Coping

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