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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

How to write a marketing plan for health care organizations

Employee assistance programs in managed care

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

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A guide to preparing cost-effective press releases

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Strategic planning for not-for-profit organizations

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Marketing Mental Health Services to Managed Care

Marketing health care into the twenty-first century: the changing dynamic

A Guide to Preparing Cost-Effective Press Releases

The Aftermath of Reengineering: Downsizing and Corporate Performance

Defining your market: winning strategies for high-tech, industrial, and service firms

Employee Assistance Programs in Managed Care

Managed service restructuring in health care: a strategic approach in a competitive environment

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

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Concise Encyclopedia of Church and Religious Organization Marketing

Employee Assistance Programs in Managed Care

A Guide to Preparing Cost-Effective Press Releases

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