CRM at the speed of light : essential customer strategies for the 21st century (3rd ed)

CRM is six billion dollar industry - it is of primary interest to mid-to large-sized corporations, and the audience includes: IT managers, CEOs, COOs, CTOs, and CFOs.

Part of Osborne's exciting and successful "Computer World - Books for IT Leaders" series, this book offers a unique approach - written in functional, results-oriented language appropriate for the technical audience, as well as for corporate decision-makers.

It goes beyond technology - covers an entire range of policies, services, and practices, and software solutions.