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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Measurement in marketing

Special issue - toward a better understanding of the role of value in markets and marketing - v. 9

Marketing accountability for marketing and non-marketing outcomes

Marketing accountability for marketing and non-marketing outcomes

Measurement in marketing

The SAGE handbook of service-dominant logic

The SAGE handbook of service-dominant logic

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