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Positioning : the battle for your mind

Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

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Rethinking the sales force : redefining selling to create and capture customer value

The product manager's field guide : practical tools, exercises and resources for improved product management

Emotion marketing : the hallmark way of capturing the heart of the consumer and building customers for life

Sales coaching : making the great leap from sales manager to sales coach

Perfect phrases for the sales call

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Preface to marketing management

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Marketing management : knowledge and skills

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LooseLeaf for Essentials of Marketing Research

Internet Marketing: Readings and Online Resources

MARKETING MANAGEMENT

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

Marketing management

The sales training handbook : 52 mini-seminars for sale managers and sales trainers

The team selling solution : creating and managing teams that win the complex sale

Direct marketing : strategy, planning, execution

Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results

Managers guide to marketing, advertising, and publicity

Power of positive selling : 30 surefire techniques to win new clients, boost your commission, and build the mindset for success

The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave

Screen to screen selling : how to increase sales, productivity, and customer experience with the latest technology

Preface to marketing management

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