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Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Key account plans: the practitioners' guide to profitable planning

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key Account Plans

Marketing : An Introductory Text

Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments

Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage

Marketing Planning for Services

Marketing Planning for Services

Marketing plans: how to prepare them, how to profit from them.

Malcolm McDonald on value propositions: how to develop them, how to quantify them

Marketing planning for services

An Introduction to Marketing Plans: the Video

Creating powerful brands.

Malcolm McDonald on key account management

How come your marketing plans aren't working?: the essential guide to marketing planning

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