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The Shopping Revolution, Updated and Expanded Edition : How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

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Ultimate Guide to Platform Building

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Brand Asset Management : Driving Profitable Growth Through Your Brands

Killer Brands : Create and Market a Brand That Will Annihilate the Competition

Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market

A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

Added Value : The Alchemy of Brand-Led Growth

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