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The Darker Side of Social Media : Consumer Psychology and Mental Health

Public Relations Planning : A Practical Guide for Strategic Communication

Design and strategy : a step-by-step guide

Strategic writing : multimedia writing for public relations, advertising and more

Essentials of marketing : theory and practice for a marketing career

The business of aspiration : how social, cultural, and environmental capital transforms brands

Ethics in advertising : making the case for doing the right thing

Writing online and audio stories : crafting nonfiction for websites, podcasts, and social media

Social communication in advertising

Tools and perspectives for stakeholder engagement

Digital content marketing : creating value in practice

Customer relationship management : the foundation of contemporary marketing strategy

Strategic writing : multimedia writing for public relations, advertising and more

Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic

Media Ethics : Cases and Moral Reasoning

The Darker Side of Social Media : Consumer Psychology and Mental Health

Public Relations Planning : A Practical Guide for Strategic Communication

Digital Public Relations and Marketing Communication Trends in Africa

The language of advertising : written texts

The advertising handbook

Sports marketing : a strategic perspective

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Strategic creativity : a business field guide to advertising, branding, and design

Hispanic Marketing : The Evolution of the Latino Consumer

Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice

Practical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators

Practical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators

Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice

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