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The Sage handbook of advertising

Advertising Organizations and Publications: A Resource Guide

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

Fables, fashions, and facts about advertising: a study of 28 enduring myths

Visual persuasion: the role of images in advertising

Controversies in Contemporary Advertising

Influencers and Creators: Business, Culture and Practice

The SAGE handbook of political advertising

Advertising to children: concepts and controversies

International advertising: realities and myths

How to use advertising to build strong brands

How advertising works: the role of research

Influencers and Creators: Business, Culture and Practice

Dynamics of Media Writing: Adapt and Connect

Dynamics of Media Writing: Adapt and Connect

Advertising creative: strategy, copy, design.

Advertising creative: strategy, copy, design.

Advertising creative: strategy, copy, design

The definitive book of branding

The future of branding

The future of branding

Controversies in Contemporary Advertising

Advertising Creative: Strategy, Copy, Design

Advertising creative: strategy, copy, design.

Advertising creative: strategy, copy, design

Advertising creative: strategy, copy, and design

Global marketing and advertising: understanding cultural paradoxes

Controversies in contemporary advertising

Global marketing and advertising: understanding cultural paradoxes

Advertising & promotion.

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