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The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns

Digital marketing: a practical approach

The art of the pitch: persuasion and presentation skills that win business

Marketing communications: integrating online and offline, customer engagement and digital technologies.

Influencer Marketing: Building Brand Communities and Engagement

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

Brand vision: the clear line of sight aligning business strategy and marketing tactics

Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

Brand new: the shape of brands to come

Hegarty on Creativity

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Art direction - 02

The fundamentals of fashion filmmaking

Advertising, literature and print culture in Ireland, 1891-1922

Strategic communication and AI: public relations with intelligent user interfaces

From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - And How to Get There First

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

Digital marketing: a practical approach

Key marketing metrics: the 50+ metrics every manager needs to know

Branding for dummies

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Accounts, Excuses, and Apologies, Third Edition: Image Repair Theory Extended

Advertising Revolutionary: The Life and Work of Tom Burrell

Advertising Media Planning: A Brand Management Approach

The Routledge Companion to Advertising and Promotional Culture

Celebrity Fashion Marketing: Developing a Human Fashion Brand

On B¬and

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Anti-Capitalist Book of Fashion

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