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Professionelles Lead Management : Schritt fur Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT

Erfolgreiches Beschwerdemanagement : Wege zu Prozessverbesserungen und Kundenzufriedenheit

CRM in der Public Cloud : Praxisorientierte Grundlagen und Entscheidungsunterstutzung

Digital technology in service encounters : effects on frontline employees and customer responses

Multi-Level-Marketing : Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern

Wirkungen zeitlicher Verlangerungen von Verkaufsforderungen

Sprache und Dialog als Fuhrungsinstrumente : Wie Gesprache die Organisationsentwicklung der Zukunft sichern

Die Anbieter-Kunden-Interaktion im Kontext professioneller Dienstleistungen : Unsicherheit, Positionierung und Kundenorientierung

Verkaufsfaktor Kundennutzen : Konkreten Bedarf ermitteln, aus Kundensicht argumentieren, maßgeschneiderte Losungen prasentieren

Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Moehlenbruch

Erfolgreich akquirieren auf Messen : In funf Schritten zu neuen Kunden

Emotion Selling : Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation

Fuhren im Vertrieb : So unterstutzen Sie Ihre Mitarbeiter direkt und konsequent

Die Treiber der Customer Experience : So starken Sie die Kundenbeziehung durch die Gestaltung des Einkaufserlebnisses

Der Kundenberater als Mediator : Effiziente Gesprachsfuhrung durch die Einbeziehung mediativer Elemente

Loyalitatswirkung des geschenkten bevorzugten Kundenstatus : Eine theoretische und empirisch-experimentelle Analyse

Emotionale Ansteckung in technologiebasierten Serviceinteraktionen : Die Wirkung von Smileys auf die Emotionen der Kunden

Erfolgreiches Beschwerdemanagement : Wege zu Prozessverbesserungen und Kundenzufriedenheit

Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

Impacts of Customer Relationship Management on Development of Corporations

Showrooming im stationaren Einzelhandel : Entwicklung eines Erklarungsmodells des opportunistischen Konsumentenverhaltens

Kundenbindung bei Professional Business Services

Storytelling im Vertrieb : Eine Schritt-fur-Schritt-Blaupause fur gewinnende B2B-Verkaufs-Gesprache

Die Verhandlungsmethoden der Einkaufer : Wie Verkaufer sie durchschauen und ihnen souveran begegnen

Kundenorientierung : Grundlagen, Modelle und Best Practices fur eine erfolgreiche Transformation

Der Kundenwert im Industriegutermarketing

Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten : Empirische Studien zur Untersuchung der Wirkungszusammenhange

Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants

Erfolgreich verkaufen im B2B : Kunden analysieren, Anfragen bewerten, Geschaftspotenziale erarbeiten

Deep Customer Value : So gestalten Sie Angebote und Vertrage in digitalen Kundenbeziehungen profitabel

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