Restaurant Newsletters That Pay Off : How Smart Restaurateurs are Using Newsletters to Build Business

A restaurateur's guide to writing, designing, and publishing a newsletter.

This book uses 50 actual newsletters to demonstrate how to create a great newsletter or how to turn an existing one into a more effective marketing tool that will: keep the restaurant's name in front of its customers; introduce new menus, hours, or services; announce coming events; establish its uniqueness; generate more media coverage; and keep customers coming back.