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Making tough decisions well and badly : framing, deciding, implementing, assessing

E-services adoption : processes by firms in developing nations

New insights on trust in business-to-business relationships : a multi-perspective approach

Deep knowledge of B2B relationships within and across borders

Improving the marriage of modelling and theory for accurate forecasts of outcomes

Field guide to case study research in business-to-business marketing and purchasing

Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics

Creating and Managing Superior Customer Value

Case Studies for Industrial and Business Marketing

Organizational culture, business-to-business relationships, and interfirm

Managing product innovation

Getting Better at Sensemaking

E-services adoption : processes by firms in developing nations

Essays by distinguished marketing scholars of the Society for Marketing Advances

Training Exercises for Improving Sensemaking Skills

Designing winning products

Business-to-business marketing management : strategies, cases and solutions

Evaluating marketing actions and outcomes

Visionary pricing : reflections and advances in honor of Dan Nimer

Interfirm networks : theory, strategy, and behavior

Game strategies for business integration in the digital economy

Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics

Deep knowledge of B2B relationships within and across borders

Creating and managing superior customer value : v. 14

Business-to-business brand management: theory, research and executive case study exercises : v. 15

Getting Better at Sensemaking

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Evaluating Marketing Actions and Outcomes

Managing Product Innovation

Advances in Business Marketing and Purchasing : v. 6

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