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Image for Die Erfolgsgeheimnisse des Marketingmanagers: Die ungeschriebenen Gesetze auf dem Weg zum CMO

Die Erfolgsgeheimnisse des Marketingmanagers: Die ungeschriebenen Gesetze auf dem Weg zum CMO

Ebook 25 Mar 2010
Publisher Gabler Verlag
ISBN: 9783834985682
Dewey: 658.8
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Image for Praxiswissen Anzeigenverkauf: So gelingt die Kommunikation zwischen Verlag, Agentur und Kunde

Praxiswissen Anzeigenverkauf: So gelingt die Kommunikation zwischen Verlag, Agentur und Kunde

Ebook 21 Jun 2010
Publisher Gabler Verlag
ISBN: 9783834987655
Dewey: 658.81
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Image for Vertriebspower in turbulenten Zeiten: So machen Sie Ihr Unternehmen fit fur Wachstum und Gewinn

Vertriebspower in turbulenten Zeiten: So machen Sie Ihr Unternehmen fit fur Wachstum und Gewinn

Ebook 8 Jul 2014
Publisher Gabler Verlag
ISBN: 9783834946164
Dewey: 658.81
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Image for Die Ideen Community zur Integration von Kunden in die fruhen Phasen des Innovationsprozesses: Empirische Analysen und Implikationen

Die Ideen Community zur Integration von Kunden in die fruhen Phasen des Innovationsprozesses: Empirische Analysen und Implikationen

series Informationsmanagement Und Computer Aided Team
Ebook 28 Jun 2012
Publisher Gabler Verlag
ISBN: 9783834971739
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Image for Viral marketing: wie Sie Mundpropaganda gezielt auslosen und Gewinn bringend nutzen

Viral marketing: wie Sie Mundpropaganda gezielt auslosen und Gewinn bringend nutzen

Ebook 7 Oct 2005
Publisher Gabler Verlag
ISBN: 9783834990785
Dewey: 658.872
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Image for Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitatssicherung einer identitatsorientierten Markenfuhrung

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitatssicherung einer identitatsorientierten Markenfuhrung - 40

series Schriften des Center for Controlling & Management (CCM)
Ebook 19 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834966117
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Image for Multi-channel-fundraising - Clever Kommunizieren, Mehr Spender Gewinnen

Multi-channel-fundraising - Clever Kommunizieren, Mehr Spender Gewinnen

Ebook 8 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322869821
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Image for Abschied vom Branding: Wie man Kunden wirklich ans Kaufen fuhrt - Mit Marketing, das sich an Kaufprozessen orientiert

Abschied vom Branding: Wie man Kunden wirklich ans Kaufen fuhrt - Mit Marketing, das sich an Kaufprozessen orientiert

Ebook 14 Jun 2011
Publisher Gabler Verlag
ISBN: 9783834967459
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Image for Verantwortliche Unternehmensfuhrung uberzeugend kommunizieren: Strategien fur mehr Transparenz und Glaubwurdigkeit

Verantwortliche Unternehmensfuhrung uberzeugend kommunizieren: Strategien fur mehr Transparenz und Glaubwurdigkeit

Ebook 15 Sep 2010
Publisher Gabler Verlag
ISBN: 9783834989802
Dewey: 658.8
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Image for Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices

Der neue Mobile-Commerce: Erfolgsfaktoren und Best Practices

Ebook 1 Feb 2013
Publisher Gabler Verlag
ISBN: 9783834936264
Dewey: 381
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Image for Praxiswissen Online-Marketing: Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung

Praxiswissen Online-Marketing: Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung

Ebook 30 Sep 2009
Publisher Gabler Verlag
ISBN: 9783834982513
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Image for Akzeptanz standardisierter Dienstleistungsvertrage: Konzeptualisierung und empirische Untersuchung von Akzeptanztreibern

Akzeptanz standardisierter Dienstleistungsvertrage: Konzeptualisierung und empirische Untersuchung von Akzeptanztreibern

series Fokus Dienstleistungsmarketing
Ebook 2 Feb 2012
Publisher Gabler Verlag
ISBN: 9783834968968
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Image for Beitrage zur Dienstleistungsmarketing-Forschung: Aktuelle Forschungsfragen und Forschungsergebnisse

Beitrage zur Dienstleistungsmarketing-Forschung: Aktuelle Forschungsfragen und Forschungsergebnisse

series Fokus Dienstleistungsmarketing
Ebook 2 Feb 2012
Publisher Gabler Verlag
ISBN: 9783834965929
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Image for Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Ebook 8 Jan 2013
Publisher Gabler Verlag
ISBN: 9783834945594
Dewey: 658.8
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Image for Markenbewertung: Der objektivierte Markenwert unter besonderer Berucksichtigung des Income Approach

Markenbewertung: Der objektivierte Markenwert unter besonderer Berucksichtigung des Income Approach

series Rechnungswesen und Unternehmensuberwachung
Ebook 9 Sep 2010
Publisher Gabler Verlag
ISBN: 9783834960634
Dewey: 657
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Image for Kundenbindungsmanagement im Einzelhandel: Eine kausalanalytische Untersuchung am Beispiel des Textilfacheinzelhandels

Kundenbindungsmanagement im Einzelhandel: Eine kausalanalytische Untersuchung am Beispiel des Textilfacheinzelhandels

series Schriftenreihe Der Hhl Leipzig Graduate School of Management
Ebook 6 Jan 2010
Publisher Gabler Verlag
ISBN: 9783834984784
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Image for Gerechtigkeit bei der Beschwerdebehandlung: Der moderierende Einfluss von Kunden- und Situationsmerkmalen

Gerechtigkeit bei der Beschwerdebehandlung: Der moderierende Einfluss von Kunden- und Situationsmerkmalen

Ebook 25 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834962225
Dewey: 658.8
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Image for Pfand und Anreizsystem: Wirkung auf Kaufentscheidungsprozesse im Tourismus

Pfand und Anreizsystem: Wirkung auf Kaufentscheidungsprozesse im Tourismus

series Fokus Dienstleistungsmarketing
Ebook 29 Mar 2012
Publisher Gabler Verlag
ISBN: 9783834936387
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Image for Innovatives Vertriebsmanagement: Trends, Branchen, Losungen

Innovatives Vertriebsmanagement: Trends, Branchen, Losungen

Ebook 13 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322904553
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Image for Aktuelle Beitrage zur Markenforschung: Tagungsband des 3. Internationalen Markentags

Aktuelle Beitrage zur Markenforschung: Tagungsband des 3. Internationalen Markentags

series Werbe- Und Markenforschung
Ebook 27 Aug 2010
Publisher Gabler Verlag
ISBN: 9783834986535
Dewey: 650
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Image for E-Branding: Erfolgreiche Markenstrategien im Netz

E-Branding: Erfolgreiche Markenstrategien im Netz

Ebook 2 Jul 2013
Publisher Gabler Verlag
ISBN: 9783322869494
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Image for Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Ebook 17 Feb 2010
Publisher Gabler Verlag
ISBN: 9783834985392
Dewey: 658.8
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Image for Corporate Social Responsibility: Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

Corporate Social Responsibility: Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

series Unternehmenskooperation und Netzwerkmanagement
Ebook 1 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834961235
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Image for Sozialer Abstieg und Konsum: Auswirkungen finanzieller Verknappung auf das Konsumverhalten

Sozialer Abstieg und Konsum: Auswirkungen finanzieller Verknappung auf das Konsumverhalten

series Marketing-Management
Ebook 16 Jul 2010
Publisher Gabler Verlag
ISBN: 9783834960290
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Image for Verhandlungen unter Unsicherheit auf Industriegutermarkten

Verhandlungen unter Unsicherheit auf Industriegutermarkten

series Business-to-business-marketing
Ebook 19 May 2010
Publisher Gabler Verlag
ISBN: 9783834986207
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Image for Boom-Branchen 50plus: Wie Unternehmen den Best-Ager-Markt fur sich nutzen konnen

Boom-Branchen 50plus: Wie Unternehmen den Best-Ager-Markt fur sich nutzen konnen

Ebook 16 Nov 2011
Publisher Gabler Verlag
ISBN: 9783834969323
Dewey: 658.8
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Image for Verkaufen nach der Krise: Vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis

Verkaufen nach der Krise: Vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis

Ebook 30 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834964670
Dewey: 658.81
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Image for Die Energie der Marke: Ein konsequentes und pragmatisches Markenfuhrungskonzept

Die Energie der Marke: Ein konsequentes und pragmatisches Markenfuhrungskonzept

Ebook 7 Oct 2010
Publisher Gabler Verlag
ISBN: 9783834985675
Dewey: 658.8
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Image for Patientenvertrauen in Krankenhauser: Eine qualitative Analyse zur Bedeutung, Bildung und unterschiedlichen Vertrauensebenen

Patientenvertrauen in Krankenhauser: Eine qualitative Analyse zur Bedeutung, Bildung und unterschiedlichen Vertrauensebenen

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 14 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834989932
Dewey: 658.4092
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Image for Das 1 1 Des Telefonmarketing: Tele- Und Internetservices Professionell Einsetzen

Das 1 1 Des Telefonmarketing: Tele- Und Internetservices Professionell Einsetzen

Ebook 2 Jul 2013
Publisher Gabler Verlag
ISBN: 9783322829061
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