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Image for Marketing revealed: challenging the myths

Marketing revealed: challenging the myths

eBook 7 Dec 2007
Publisher Palgrave Macmillan
ISBN: 9780230230873
Dewey: 658.8
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£34.08
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Image for Brand storming: managing brands in the era of complexity

Brand storming: managing brands in the era of complexity

Ebook 12 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230233515
Dewey: 658.827
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Image for The global corporate brand book

The global corporate brand book

Ebook 14 May 2009
Publisher Palgrave Macmillan
ISBN: 9780230239456
Dewey: 658.827
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Image for International Place Branding Yearbook 2012

International Place Branding Yearbook 2012 : Managing Smart Growth and Sustainability

by Go, F.
Paperback / softback 16 Sep 2012
Publisher Palgrave Macmillan
ISBN: 9780230239647
Dewey: 330
£40.49
RRP £44.99
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Image for Japanese Consumer Dynamics

Japanese Consumer Dynamics

Hardback 15 Dec 2010
Publisher Palgrave Macmillan
ISBN: 9780230242869
Dewey: 658.83420952
£40.49
RRP £44.99
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Image for International Place Branding Yearbook 2012

International Place Branding Yearbook 2012 : Managing Smart Growth and Sustainability

by Go, F.
Hardback 7 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9780230279520
Dewey: 910.688
£40.49
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Image for International Place Branding Yearbook 2010

International Place Branding Yearbook 2010 : Place Branding in the New Age of Innovation

by Go, F.
Hardback 27 Oct 2010
Publisher Palgrave Macmillan
ISBN: 9780230279544
Dewey: 910.688
£40.00

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Image for Networked Consumers

Networked Consumers : Dynamics of Interactive Consumers in Structured Environments

Hardback 23 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230280212
Dewey: 339.47
£40.49
RRP £44.99
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Image for The Superpromoter

The Superpromoter : The Power of Enthusiasm

Hardback 15 Dec 2010
Publisher Palgrave Macmillan
ISBN: 9780230285095
Dewey: 658.802
£44.99
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Image for International marketing in the network economy: a knowledge-based approach

International marketing in the network economy: a knowledge-based approach

Ebook 23 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9780230288362
Dewey: 658.84
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Image for Proactive Companies

Proactive Companies : How to Anticipate Market Changes

series Fundacao Dom Cabral (FDC)
Hardback 14 Feb 2012
Publisher Palgrave Macmillan
ISBN: 9780230289222
Dewey: 658.406
£40.49
RRP £44.99
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Image for Advertising, Literature and Print Culture in Ireland, 1891-1922

Advertising, Literature and Print Culture in Ireland, 1891-1922

Hardback 31 Aug 2012
Publisher Palgrave Macmillan
ISBN: 9780230298736
Dewey: 659.109415
£40.49
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Image for Retail internationalization in china: expansion of foreign retailers

Retail internationalization in china: expansion of foreign retailers

Ebook 22 Jul 2011
Publisher Palgrave Macmillan
ISBN: 9780230313729
Dewey: 381.10951
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Image for Sharing our Lives Online

Sharing our Lives Online : Risks and Exposure in Social Media

Paperback / softback 24 Sep 2014
Publisher Palgrave Macmillan
ISBN: 9780230320369
Dewey: 302.30285
£40.49
RRP £44.99
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Image for Real-Time Diplomacy

Real-Time Diplomacy : Politics and Power in the Social Media Era

Hardback 25 May 2012
Publisher Palgrave Macmillan
ISBN: 9780230339422
Dewey: 327.2
£40.49
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Image for Continuous Improvement Strategies

Continuous Improvement Strategies : Japanese Convenience Store Systems

series Palgrave Macmillan Asian business series
Hardback 30 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230347939
Dewey: 381.1470952
£40.49
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Image for The New Middle Class in China

The New Middle Class in China : Consumption, Politics and the Market Economy

series Frontiers of Globalization
Hardback 29 May 2014
Publisher Palgrave Macmillan
ISBN: 9780230354449
Dewey: 305.550951
£40.49
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Image for Competitive strategies: managing the present and planning the future

Competitive strategies: managing the present and planning the future

series Bocconi on Management
eBook 30 Nov 2012
Publisher Palgrave Macmillan
ISBN: 9780230354586
Dewey: 658.4012
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Image for Greek Banking

Greek Banking : From the Pre-Euro Reforms to the Financial Crisis and Beyond

series Palgrave Macmillan Studies in Banking and Financial Institutions
Hardback 17 Aug 2012
Publisher Palgrave Macmillan
ISBN: 9780230356085
Dewey: 332.10949509051
£40.49
RRP £44.99
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Image for Unveiling Fashion

Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry

series Insead Business Press
Hardback 6 Apr 2012
Publisher Palgrave Macmillan
ISBN: 9780230358355
Dewey: 338.47687
£39.99
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Image for Luxury strategy in action

Luxury strategy in action

eBook 2 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230361546
Dewey: 658.4012
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Image for Marketing to the ageing consumer: the secrets to building an age-friendly business

Marketing to the ageing consumer: the secrets to building an age-friendly business

eBook 27 Nov 2012
Publisher Palgrave Macmillan
ISBN: 9780230378209
Dewey: 658.8340846
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£23.99
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Image for All eyes east: how Chinese youth will revolutionize global marketing

All eyes east: how Chinese youth will revolutionize global marketing

eBook 30 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9780230393684
Dewey: 305.2350951
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Image for Asian brand strategy: how Asia builds strong brands

Asian brand strategy: how Asia builds strong brands

Ebook 17 Oct 2005
Publisher Palgrave Macmillan
ISBN: 9780230513068
Dewey: 658.827095
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Image for Added value: how to generate brand-led growth

Added value: how to generate brand-led growth

Ebook 8 Apr 2003
Publisher Palgrave Macmillan
ISBN: 9780230513488
Dewey: 658.827
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Image for International Marketing in the Network Economy

International Marketing in the Network Economy : A Knowledge-Based Approach

Hardback 23 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9780230515703
Dewey: 658.049
£40.49
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Image for The Changing Nature of Doing Business in Transition Economies

The Changing Nature of Doing Business in Transition Economies

Hardback 15 Dec 2010
Publisher Palgrave Macmillan
ISBN: 9780230516175
Dewey: 332.673091724
£40.49
RRP £44.99
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Image for Multinational Retailers and Consumers in China

Multinational Retailers and Consumers in China : Transferring Organizational Practices from the United Kingdom and Japan

series Consumption and Public Life
Hardback 29 Jul 2011
Publisher Palgrave Macmillan
ISBN: 9780230545526
Dewey: 658.8700951
£40.49
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Image for Brand Engagement

Brand Engagement

series International political economy series
Hardback 27 Nov 2007
Publisher Palgrave Macmillan
ISBN: 9780230573062
Dewey: 658.827
£44.99
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Image for Performance Measurement of New Product Development Teams

Performance Measurement of New Product Development Teams : A Case of the High-Tech Sector

Hardback 15 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230573840
Dewey: 658.5750951249
£40.49
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