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Digital transformation of SME marketing strategies: innovating for the 4.0 era

Artificial intelligence in customer service: the next frontier for personalized engagement

Contemporary trends in marketing: problems, processes and prospects

Competition in higher education branding and marketing: national and global perspectives

Interpretations of Luxury: Exploring the Consumer Perspective

Industry trends in cloud computing: alternative business-to-business revenue models

Marketing food brands: private label versus manufacturer brands in the consumer goods industry

Learning to sell sex(ism): advertising students and gender

Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

Visualizing Marketing: From Abstract to Intuitive

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

The Palgrave handbook of interactive marketing

Visualizing Marketing: From Abstract to Intuitive

Marketing communications and brand development in emerging economies.: (Contemporary and future perspectives) - Volume 1,

Consumption, production, and entrepreneurship in the time of coronavirus: a business perspective of the pandemic

Digital business in Africa: social media and related technologies

Marketing Communications and Brand Development in Emerging Economies. Volume 1 Contemporary and Future Perspectives - Volume 1,

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Fashion Heritage: Narrative and Knowledge Creation

Sustainable luxury: an international perspective

Fashion marketing in emerging economies.: (South American, Asian and African perspectives) - Volume II,

Fashion Marketing in Emerging Economies. Volume I Brand, Consumer and Sustainability Perspectives - Volume I,

Business Advancement Through Technology. Volume II The Changing Landscape of Industry and Employment - Volume II,

Business Advancement Through Technology. Volume I Markets and Marketing in Transition - Volume I,

Mass customization and customer centricity: in honor of the contributions of Cipriano Forza

Marketing effectiveness and accountability in SMEs: a multimethological approach

The Value of Luxury: An Emerging Perspective

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

The feeling economy: how artificial intelligence is creating the era of empathy

Fintech Strategy: Linking Entrepreneurship, Finance, and Technology

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