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Image for Lifestyle Brands

Lifestyle Brands : A Guide to Aspirational Marketing

Hardback 5 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9781137285928
Dewey: 658.827
£44.99
RRP £59.99 Save 25%
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Image for Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

Hardback 1 Dec 2006
Publisher Palgrave Macmillan
ISBN: 9780230013506
Dewey: 658.40120951
£67.49
RRP £89.99 Save 25%
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Image for Global Brand Strategy

Global Brand Strategy : World-wise Marketing in the Age of Branding

Hardback 19 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949939
Dewey: 658.827
£35.99
RRP £44.99 Save 20%
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Image for Transparency in Business

Transparency in Business : An Integrative View

Hardback 29 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031121449
Dewey: 658
£33.99
RRP £39.99 Save 15%
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Image for Ecommerce Reimagined

Ecommerce Reimagined : Retail and Ecommerce in China

Hardback 29 Mar 2022
Publisher Palgrave Macmillan
ISBN: 9789811900020
Dewey: 381.142
£27.99
RRP £34.99 Save 20%
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Image for Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers : Studies in Marketing

Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9789811944567
Dewey: 658.802
£63.99
RRP £79.99 Save 20%
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Image for Sustainable Luxury

Sustainable Luxury : An International Perspective

series Palgrave Advances in Luxury
Hardback 12 Aug 2022
Publisher Palgrave Macmillan
ISBN: 9783031069277
Dewey: 658.408
£111.99
RRP £139.99
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Image for Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

series Palgrave Studies in Political Marketing and Management
Hardback 30 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031153310
Dewey: 658.800993
£31.99
RRP £39.99 Save 20%
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Image for Reinventing Fashion Retailing

Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

series Palgrave Studies in Practice: Global Fashion Brand Management
Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9783031111846
Dewey: 746.920688
£31.99
RRP £39.99
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Image for Marketing to the Ageing Consumer

Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business

Hardback 12 Jan 2013
Publisher Palgrave Macmillan
ISBN: 9780230378193
Dewey: 658.8340846
£43.99
RRP £54.99
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Image for Defending Your Brand

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Hardback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9780230340343
Dewey: 658.4012
£43.99
RRP £54.99
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Image for Persuasive Advertising

Persuasive Advertising : Evidence-based Principles

Hardback 26 May 2010
Publisher Palgrave Macmillan
ISBN: 9781403913432
Dewey: 659.1
£79.99
RRP £99.99
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Image for Church Advertising, Public Relations and Marketing in Twentieth-Century America

Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion

series Histories of the Sacred and Secular, 1700–2000
Hardback 15 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031130434
Dewey: 254.4
£87.99
RRP £109.99
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Image for The Palgrave Handbook of Interactive Marketing

The Palgrave Handbook of Interactive Marketing

Hardback 26 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9783031149603
Dewey: 658.872
£159.99
RRP £199.99
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Image for Public Relations and the Digital

Public Relations and the Digital : Professional Discourse and Change

series Communicating in Professions and Organizations
Hardback 30 Sep 2022
Publisher Palgrave Macmillan
ISBN: 9783031139550
Dewey: 659.20285
£71.99
RRP £89.99
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Image for Visualizing Marketing

Visualizing Marketing : From Abstract to Intuitive

series Palgrave Studies in Marketing, Organizations and Society
Hardback 22 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031182143
Dewey: 658.80028566
£103.99
RRP £129.99
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Image for Ethics and Biopower in Neuromarketing

Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing

Hardback 31 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031185489
Dewey: 658.80019
£31.99
RRP £39.99
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Image for Misleading Marketing Communication

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

Hardback 11 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031112058
Dewey: 658.802
£31.99
RRP £39.99
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Image for Fashion Marketing in Emerging Economies Volume II

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 13 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031070778
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 7 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031073250
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Contemporary Retail Marketing in Emerging Economies

Contemporary Retail Marketing in Emerging Economies : The Case of Ghana’s Supermarket Chains

series Palgrave Studies of Marketing in Emerging Economies
Hardback 12 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031116605
Dewey: 658.80091724
£71.99
RRP £89.99
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Image for The Future of Consumption

The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

Hardback 5 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031332456
Dewey: 658.87
£35.99
RRP £44.99
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Image for Non-Fungible Tokens (NFTs)

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Hardback 2 Jul 2022
Publisher Palgrave Macmillan
ISBN: 9783031072024
Dewey: 658.872
£27.99
RRP £34.99
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Image for In Good Conscience

In Good Conscience : Do the Right Thing While Building a Profitable Business

Hardback 1 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031093371
Dewey: 658.408
£23.99
RRP £29.99
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Image for The Strategic Marketing of Science, Technology, and Medical Journals

The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000–2020

Hardback 1 Jul 2023
Publisher Palgrave Macmillan
ISBN: 9783031319631
Dewey: 070.5720688
£27.99
RRP £34.99
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Image for The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Hardback 1 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031465093
Dewey: 658.8001
£95.99
RRP £119.99
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Image for Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

series Palgrave Studies in Marketing, Organizations and Society
Hardback 28 Sep 2022
Publisher Palgrave Macmillan
ISBN: 9783031098604
Dewey: 658.8
£71.99
RRP £89.99
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Image for Nostalgia Marketing

Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Hardback 12 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031215452
Dewey: 658.80019
£31.99
RRP £39.99
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Image for Challenge-Based Learning, Research, and Innovation

Challenge-Based Learning, Research, and Innovation : Leveraging Industry, Government, and Society

series Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
Hardback 30 Apr 2023
Publisher Palgrave Macmillan
ISBN: 9783031291555
Dewey: 658.408
£103.99
RRP £129.99
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Image for Key Developments in International Marketing

Key Developments in International Marketing : Influential Contributions and Future Avenues for Research

series JIBS Special Collections
Hardback 13 Mar 2024
Publisher Palgrave Macmillan
ISBN: 9783031173653
Dewey: 658.84
£111.99
RRP £139.99
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