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Image for Zara and her Sisters

Zara and her Sisters : The Story of the World's Largest Clothing Retailer

Hardback 15 Jul 2009
Publisher Palgrave Macmillan
ISBN: 9780230229914
Dewey: 338.7687
£36.99
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Image for Brand Medicine

Brand Medicine : The Role of Branding in the Pharmaceutical Industry

Hardback 27 Apr 2001
Publisher Palgrave Macmillan
ISBN: 9780333930984
Dewey: 338.476151
£44.99
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Image for We First

We First : How Brands and Consumers Use Social Media to Build a Better World

Hardback 5 Jul 2011
Publisher Palgrave Macmillan
ISBN: 9780230110267
Dewey: 658.8
£17.99
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Image for Unconscious Branding

Unconscious Branding : How Neuroscience Can Empower (and Inspire) Marketing

Hardback 30 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9780230341791
Dewey: 658.827
£17.99
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Image for The Edge

The Edge : 50 Tips from Brands That Lead

Hardback 31 Jan 2013
Publisher Palgrave Macmillan
ISBN: 9780230342248
Dewey: 658.827
£18.99
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Image for Brandstorm

Brandstorm : Surviving and Thriving in the New Consumer-Led Marketplace

Hardback 30 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9780230341685
Dewey: 658.827
£16.99
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Image for Brandjack

Brandjack : How your reputation is at risk from brand pirates and what to do about it

Hardback 31 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137375353
Dewey: 658.827
£23.99
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Image for Added Value

Added Value : The Alchemy of Brand-Led Growth

Hardback 8 Apr 2003
Publisher Palgrave Macmillan
ISBN: 9781403903877
Dewey: 658.827
£44.99
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Image for Hit Brands

Hit Brands : How Music Builds Value for the World's Smartest Brands

Hardback 31 Oct 2013
Publisher Palgrave Macmillan
ISBN: 9781137271471
Dewey: 658.827
£27.99
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Image for Brand Resilience

Brand Resilience : Managing Risk and Recovery in a High-speed World

Hardback 7 Jun 2011
Publisher Palgrave Macmillan
ISBN: 9780230111387
Dewey: 658.827
£18.99
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Image for Inclusive Branding

Inclusive Branding : The Why and How of a Holistic Approach to Brands

Hardback 22 Oct 2002
Publisher Palgrave Macmillan
ISBN: 9780333980798
Dewey: 658.827
£32.50
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Image for Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated) : Building and Sustaining Strong Global Brands in Asia

Hardback 7 Jul 2015
Publisher Palgrave Macmillan
ISBN: 9781137359162
Dewey: 658.827095
£44.99
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Image for 7 Steps to Sales Force Transformation

7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization

Hardback 2 Feb 2016
Publisher Palgrave Macmillan
ISBN: 9781137548047
Dewey: 658.8102
£34.99
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Image for Return of the Hustle

Return of the Hustle : The Art of Marketing With Music

Hardback 6 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9781137582003
Dewey: 659.1045578
£39.99
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Image for Counter Strategies in Global Markets

Counter Strategies in Global Markets

Hardback 9 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230301313
Dewey: 658.804
£31.00
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Image for Mobile Influence

Mobile Influence : The New Power of the Consumer

Hardback 9 Jul 2013
Publisher Palgrave Macmillan
ISBN: 9781137278500
Dewey: 658.872
£17.99
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Image for The Global Code

The Global Code : How a New Culture of Universal Values Is Reshaping Business and Marketing

Hardback 5 Oct 2015
Publisher Palgrave Macmillan
ISBN: 9781137279712
Dewey: 306
Out of Print
Image for Engaging Customers Using Big Data

Engaging Customers Using Big Data : How Marketing Analytics Are Transforming Business

Hardback 30 Jul 2014
Publisher Palgrave Macmillan
ISBN: 9781137386182
Dewey: 658.83
£44.99
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Image for Adaptive Marketing

Adaptive Marketing : Leveraging Real-Time Data to Become a More Competitive and Successful Company

Hardback 29 Sep 2015
Publisher Palgrave Macmillan
ISBN: 9781137462923
Dewey: 658.8
£24.99
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Image for The Co-Creation Edge

The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation

Hardback 2 Aug 2016
Publisher Palgrave Macmillan
ISBN: 9781137526755
Dewey: 658.4033
£32.99
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Image for More Than a Showroom

More Than a Showroom : Strategies for Winning Back Online Shoppers

Hardback 2 Feb 2016
Publisher Palgrave Macmillan
ISBN: 9781137551870
Dewey: 658.872
£29.99
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Image for Mass Customization and Customer Centricity

Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

Hardback 25 Jul 2023
Publisher Palgrave Macmillan
ISBN: 9783031097812
Dewey: 670.427
£149.99
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Image for The Virtues of Green Marketing

The Virtues of Green Marketing : A Constructive Take on Corporate Rhetoric

series Rhetoric, Politics and Society
Hardback 29 Jun 2023
Publisher Palgrave Macmillan
ISBN: 9783031329784
Dewey: 658.45
£34.99
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Image for Digital Transformation of SME Marketing Strategies

Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era

Hardback 1 Sep 2023
Publisher Palgrave Macmillan
ISBN: 9783031336454
Dewey: 658.872
£119.99
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Image for Political Marketing in the 2021 Canadian Federal Election

Political Marketing in the 2021 Canadian Federal Election

series Palgrave Studies in Political Marketing and Management
Hardback 10 Jun 2023
Publisher Palgrave Macmillan
ISBN: 9783031344039
Dewey: 324.971074
£34.99
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Image for Contemporary Trends in Marketing

Contemporary Trends in Marketing : Problems, Processes and Prospects

series Palgrave Studies in Marketing, Organizations and Society
Hardback 23 Aug 2023
Publisher Palgrave Macmillan
ISBN: 9783031365881
Dewey: 658.8
£119.99
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Image for Agile Marketing Strategies

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Hardback 19 Jul 2022
Publisher Palgrave Macmillan
ISBN: 9783031042119
Dewey: 658.8
£109.99
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Image for The Attention Economy

The Attention Economy : A Category Blueprint

Hardback 11 Jun 2024
Publisher Palgrave Macmillan
ISBN: 9789819700837
Dewey: 153.733
£23.99
RRP £29.99 Save 20%
Image for Luxury Fashion Branding

Luxury Fashion Branding : Trends, Tactics, Techniques

Hardback 3 May 2007
Publisher Palgrave Macmillan
ISBN: 9780230521674
Dewey: 687.0688
£53.99
RRP £59.99
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Image for Branding

Branding : A Key Marketing Tool

Hardback 18 Nov 1991
Publisher Palgrave Macmillan
ISBN: 9780333560761
Dewey: 658.827
£129.99
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