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Woodstock 2012 - ein realistisches Eventkonzept oder reine Illusion? : Die Entwicklung des Eventmarketings

Marketing gestern - heute - morgen und seine Bedeutung fur Nonprofit-Organisationen

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Shadow Endorsement in der Automobilindustrie : Qualitative Ansatze zur Strukturierung von Markenportfolios

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Native Advertising : Das Trojanische Pferd der Marketing Strategen um das ultimative Gewinnmodell

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Online-Kundenbetreuung : Wie Live Support Systeme dem Online-Vertrieb auf die Sprunge helfen

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Imagebildung durch Produktprasentationen : Wie Kommunikation die Markenbildung beeinflusst

Testimonial-Eignung von Sportlern zu Kommunikationszwecken fur Unternehmen

Sportsponsoring als Instrument zur Erhoehung der monetaren Mittel im Profifussball

Krisenkommunikation von Unternehmen im Social Web : Erfolgsfaktoren beim Einsatz von Social Media

(Semi-)Ethnomarketing : Marketing fur Menschen mit einseitigem Migrationshintergrund

Potenziale im Social Commerce : Eine Analyse fur Unternehmen

Das musikalische Gehirn des Kunden : Wie Musik Werbung aus Sicht des Neuromarketings starkt

Employer Branding im oeffentlichen Dienst

Social Media Marketing : Chancen und Herausforderungen fur Unternehmen

Employer Branding : Erfolgsfaktoren im Bereich der Social Media

Social Media in der Kunden- und Bewerberansprache : Eine empirische Untersuchung bestehender Unternehmensauftritte bei Facebook

Grune Unternehmen : Marketing in Nonprofitunternehmen

Einfuhrung in die Suchmaschinenoptimierung (SEO) und -Marketing (SEM) : Mit dem Schwerpunkt Google

Social Commerce im interkulturellen Vergleich : Potentiale der Einbindung von Social Media in den E-Commerce

Incentivierung und Multi-Channel-Integration des Kundenengagements und ihr Einfluss auf die Kundenloyalitat

Employer Branding : Strategie fur die Steigerung der Arbeitgeberattraktivitat in KMU

Grundlagen und Perspektiven des Mobile Marketings : Eine Einfuhrung in das mobile Werbeinstrument

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