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Retail Branding : Die Profilierung von Handelsunternehmen im Wettbewerb

PR-Kampagnen und PR-Ethik im Kunstbetrieb : Mechanismen der Skandalisierung am Beispiel der Kampagne fur die Ausstellung "nackte manner im Leopold Museum Wien

Online Public Relations (PR)- und Vermarktungskonzepte im Mittelstand : Exemplarisches Konzept fur die Online-Verbreitung von Inhalten im Mittelstand

Optimierung der Conversion-Rate : Erfolgreicher Verkauf im Web durch uberzeugende Strategien

Ausbildungsmarketing zur erfolgreichen Nachwuchsbeschaffung : Neue Ansatze fur mittelstandische Unternehmen unter Berucksichtigung der Employability

Kognitionspsychologische Wirkmechanismen von Werbung. Grundlagen, Methoden und ethische Beurteilung

Die Tageszeitung am Scheideweg : Branchenanalyse und Perspektiven deutscher Zeitungsverlage

Das "Produkt Musik : Besonderheiten bei der Vermarktung

Buchtrailer : Potentiale und Grenzen eines neuen Marketinginstruments im Online-Buchhandel

Personalmarketing im Web 2.0 : Employer Branding und Social Media Recruiting fur Unternehmen

Vermarktung der FIFA Frauen-Weltmeisterschaft 2011(TM) : Analyse des Zuschauererfolges, der Ambush Marketing-Aktivitaten und des Sponsor-Fit

E-Commerce. Moeglichkeiten und Grenzen von Multichannel-Marketing und E-Logistiksystemen

Die Wirkung von Anglizismen in der Werbung : "Just do it oder lieber doch nicht?

Optimierung des Verkaufsprozesses im B2B Online-Handel : Studie zur Prozessverbesserung durch Webanalyse und Content Marketing

Attraktive Verpackungsgestaltung von Chilled Convenience Food : Eine empirische Analyse der Wirkung der Verpackungsgestaltung auf dieGesundheitswahrnehmung, die Einstellung zum Produkt sowie die Zahlu

Guerilla Marketing in der L'TUR Tourismus AG : Guerilla Marketing als Marketinginstrument zur Steigerung der Kundenfrequentierung

Social Media fur die Suchmaschinenoptimierung : Wie wirken sich Facebook, Google+ und Co. auf das Ranking ihrer Webseite aus?

Markenkommunikation mit Prominenten : Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersoenlichkeit bei Rezipienten

Neuromarketing im Sport : Markenidentitat - Markenpositionierung - Markenimage

Marketingethik : Kritische Betrachtung der Corporate Social Responsibility als Marketinginstrument

ProSieben nach Stefan Raab? Die Profil- und Markenbildung des TV-Senders

TV-Werbung und Musik : Audiovisuelle Verfuhrung mit Musik in Fernsehwerbespots

Die Olympischen Spiele : Vermarktung und Beginn der kommerziellen Entwicklung

Einsatz von Social Media im Nonprofit Marketing : Eine Darstellung am Beispiel des Organspendevereins JUNGE HELDEN e.V., Berlin

Suchmaschinenmarketing mit SEM-Werkzeugen : Ein Vergleich marktrelevanter Anbieter

Kunst und Markt : Vermarktungsmoeglichkeiten von Produkten bildender Kunst im Zeitalter des Internets

Crossmedia - Ein Allheilmittel der Werbekommunikation? Idee, Konzept, Wirkung, Ziele und Erfolgskriterien

Marketingstrategische Ausrichtung von kleinen Webdesign Unternehmen : Das Beispiel der SchalkoMedia

Werbung und PR als Instrumente der Marketingkommunikation : Ein kritischer Vergleich von Wirkung und Eignung

Social Media Werbung mit Einzelsportlern : Der Einsatz von Sporttestimonials zur Aufmerksamkeitsgewinnung

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