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Lifestyle Brands : A Guide to Aspirational Marketing

Ecommerce Reimagined : Retail and Ecommerce in China

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

Entrepreneurs Navigating a Universe of Disruption

Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories

Wine Brands : Success Strategies for New Markets, New Consumers and New Trends

The Religious Dimensions of Advertising

Retail Therapy : Making strategic relationships work

Ecommerce Reimagined : Retail and Ecommerce in China

Consumer Culture and the Media : Magazines in the Public Eye

In Good Conscience : Do the Right Thing While Building a Profitable Business

The Future of Pricing : How Airline Ticket Pricing Has Inspired a Revolution

In Good Conscience : Do the Right Thing While Building a Profitable Business

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Networked Consumers : Dynamics of Interactive Consumers in Structured Environments

branding@thedigitalage

Customer-Centricity in Organized Retailing : A Guide to the Basis of Winning Strategies

Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring

Firms in the fashion industry: sustainability, luxury and communication in an international context

Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East

Fashion branding and communication: core strategies of European luxury brands

Competitive Identity : The New Brand Management for Nations, Cities and Regions

Brandjack : How your reputation is at risk from brand pirates and what to do about it

Sonic Branding : An Essential Guide to the Art and Science of Sonic Branding

The Brand Glossary

Inclusive Branding : The Why and How of a Holistic Approach to Brands

Luxury, Lies and Marketing : Shattering the Illusions of the Luxury Brand

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