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Lifestyle Brands : A Guide to Aspirational Marketing

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Customer-Centricity in Organized Retailing : A Guide to the Basis of Winning Strategies

Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

The Future of Pricing : How Airline Ticket Pricing Has Inspired a Revolution

Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories

Retail Therapy : Making strategic relationships work

The Religious Dimensions of Advertising

In Good Conscience : Do the Right Thing While Building a Profitable Business

In Good Conscience : Do the Right Thing While Building a Profitable Business

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport

Ecommerce Reimagined : Retail and Ecommerce in China

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring

Fashion branding and communication: core strategies of European luxury brands

Firms in the fashion industry: sustainability, luxury and communication in an international context

Brandjack : How your reputation is at risk from brand pirates and what to do about it

The Brand Glossary

Inclusive Branding : The Why and How of a Holistic Approach to Brands

Counter Strategies in Global Markets

Co-branding: the science of alliance

Moment of truth: redefining the marketing agenda

Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses

The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation

The co-creation edge: harnessing big data to transform sales and procurement for business innovation

Luxury the Chinese way: the emergence of a new competitive scenario

More than a showroom: strategies for winning back online shoppers

Understanding Branding in Higher Education: Marketing Identities

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