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The Routledge handbook of destination marketing

Technology and innovation for marketing

Fashion buying and merchandising : the fashion buyer in a digital society

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Tourism marketing for cities and towns : using social media and branding to attract tourists

Fundamentals of marketing

The psychology of design : creating consumer appeal

Design management : organisation and marketing perspectives

The strategy of global branding and brand equity

The Routledge companion to critical marketing

The organization of craft work : identities, meanings, and materiality

Robot ethics and the innovation economy

Alleviating poverty through profitable partnerships : globalization, markets and economic well-being

Small actions, big difference : leveraging corporate sustainability to drive business and societal value

Leveraging brand in sport business

The irrational consumer : applying behavioural economics to your business strategy

Marketing in the boardroom : winning the hearts and minds of the board

Marketing channel strategy : an omni-channel approach

Arguing about science

Persuasion ethics today

Ethical dilemmas in the creative, cultural and service industries

Assembling consumption : researching actors, networks and markets

Brand management

Profit and prejudice : the luddites of the fourth industrial revolution

Hispanic marketing : the power of the new Latino consumer

Blockchain : transforming your business and our world

Internet retailing and future perspectives

Markets, ethics, and business ethics

Innovation in pricing : contemporary theories and best practices

Corporate social responsibility : the role of business in sustainable development

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