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From the Universities to the Marketplace: The Business Ethics Journey : The Second Annual International Vincentian Conference Promoting Business Ethics

Food consumer science : theories, methods and application to the Western Balkans

Best Practices in Marketing and their Impact on Quality of Life

The Service Productivity and Quality Challenge

Research traditions in marketing

Omnichannel in pharmaceutical distribution : Basics, benchmarks and examples for the pharmaceutical sales force

Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies

Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management

AI - The new intelligence in sales : Tools, applications and potentials of Artificial Intelligence

Sports Marketing : Fundamentals - Strategies - Instruments

Multivariate Analysemethoden : Eine anwendungsorientierte Einfuhrung

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Advances in Digital Marketing and eCommerce : First International Conference, 2020

Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services

The Marketing Challenge for Industrial Companies : Advanced Concepts and Practices

Proceedings of the 1988 International Conference of Services Marketing

Strategic Marketing Cases in Emerging Markets

Instructor's Manual for Strategic Marketing Cases in Emerging Markets : A Companion Volume

Wine Positioning : A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Kulturmarketing : Grundlagen - Konzepte - Instrumente

Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically

From Micro to Macro : Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Personal Brand Management : Marketing Human Value

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