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Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

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Professional services marketing: strategy and tactics

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Defining your market: winning strategies for high-tech, industrial, and service firms

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Risky business: managing employee violence in the workplace

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Environmental marketing: strategies, practice, theory, and research

Lifestyle market segmentation

Lifestyle market segmentation

Consumer satisfaction in medical practice

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Marketing for attorneys and law firms

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Defective bosses: working for the "dysfunctional dozen"

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

Marketing Management: A Cultural Perspective

Marketing management: text and cases

Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

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