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Cases and Select Readings in Health Care Marketing

How To Write a Marketing Plan for Health Care Organizations

Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Cases and Select Readings in Health Care Marketing

Marketing long-term and senior care services

Marketing the group practice: practical methods for the health care practitioner

The aftermath of reengineering: downsizing and corporate performance

The Aftermath of Reengineering: Downsizing and Corporate Performance

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Risky business: managing employee violence in the workplace

Predicting successful hospital mergers and acquisitions: a financial and marketing analytical tool

Contemporary Sales Force Management

Contemporary Sales Force Management

How consumers pick a hotel: strategic segmentation and target marketing

Consumer satisfaction in medical practice

Market opportunity analysis: text and cases

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

Professional practice in health care marketing: proceedings of the American College of Healthcare Marketing

Church and ministry strategic planning: from concept to success

The Essentials of Marketing Research

The essentials of marketing research

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