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Professional Services Marketing : Strategy and Tactics

A Guide to Preparing Cost-Effective Press Releases

Marketing for Churches and Ministries

Market Analysis : Assessing Your Business Opportunities

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

Contemporary Sales Force Management

The aftermath of reengineering : downsizing and corporate performance

Consumer Satisfaction in Medical Practice

Marketing for Attorneys and Law Firms

How To Write a Marketing Plan for Health Care Organizations

Employee Assistance Programs in Managed Care

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing

Marketing Mental Health Services to Managed Care

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages

Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

4x4 Leadership and the Purpose of the Firm

Medical Group Management in Turbulent Times : How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance

Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing

Risky Business : Managing Employee Violence in the Workplace

The Clinician's Guide to Managed Behavioral Care : Second Edition of The Clinician's Guide to Managed Mental Health Care

Marketing Mental Health Services to Managed Care

Consumer Satisfaction in Medical Practice

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

Professional services marketing : strategy and tactics

Fundamentals of Strategic Planning for Healthcare Organizations

Church and Ministry Strategic Planning : From Concept to Success

Strategic Planning for Collegiate Athletics

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