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Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms

Employee Assistance Programs in Managed Care

Employee assistance programs in managed care

Concise encyclopedia of advertising

Managed service restructuring in health care: a strategic approach in a competitive environment

Managed service restructuring in health care: a strategic approach in a competitive environment

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The Aftermath of Reengineering: Downsizing and Corporate Performance

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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Risky business: managing employee violence in the workplace

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

Risky Business : Managing Employee Violence in the Workplace

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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing

How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing

Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

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