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Marketing Planning in a Total Quality Environment

Managed service restructuring in health care: a strategic approach in a competitive environment

Managed service restructuring in health care: a strategic approach in a competitive environment

Cases and Select Readings in Health Care Marketing

Marketing long-term and senior care services

Alignment: a provider's guide to managing the practice ofhealth care

Medical group management in turbulent times: how physician leadership can optimize health plan, hospital, and medical group performance

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Professional services marketing: strategy and tactics

Professional services marketing: strategy and tactics

Marketing for churches and ministries

4x4 leadership and the purpose of the firm

Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Risky business: managing employee violence in the workplace

Risky business: managing employee violence in the workplace

How consumers pick a hotel: strategic segmentation and target marketing

Church and ministry strategic planning: from concept to success

Defective Bosses: Working for the "Dysfunctional Dozen"

Defective bosses: working for the "dysfunctional dozen"

Marketing the group practice: practical methods for the health care practitioner

The aftermath of reengineering: downsizing and corporate performance

The Aftermath of Reengineering: Downsizing and Corporate Performance

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