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Professional services marketing: strategy and tactics

Managed service restructuring in health care: a strategic approach in a competitive environment

A guide to preparing cost-effective press releases

The clinician's guide to managed behavioral care

Consumer satisfaction in medical practice

Internal marketing: your company's next stage of growth

Internal Marketing: Directions for Management

Consumer Satisfaction in Medical Practice

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Defining your market: winning strategies for high-tech, industrial, and service firms

Writing for Money in Mental Health

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Marketing long-term and senior care services

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing planning in a total quality environment

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Risky business: managing employee violence in the workplace

Employee Assistance Programs in Managed Care

Market Analysis: Assessing Your Business Opportunities

Defective bosses: working for the "dysfunctional dozen"

Defective Bosses: Working for the "Dysfunctional Dozen"

How consumers pick a hotel: strategic segmentation and target marketing

Church and ministry strategic planning: from concept to success

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